5 Ways Blogging Will Help Your Business

advice | copywriting
desk with notebook, keyboard and cup of coffee

The number one reason small businesses cite for not blogging on their website is TIME. They just don’t have time to sit down and blog. I get it, I do. It’s not a quick task and if writing doesn’t come naturally to you, it feels even tougher to take the time to do it. But blogging WILL help your business positively. So it’s worth figuring out how to take the time to do it, even if it’s once a month! Here are 5 ways blogging will help your business and persuade you to start yours today.

1 It provides new content for search engines

Whether you built your website yourself or paid for someone else to do it for you, it probably took a fair amount of time and effort to get it done, right? So I’m sure the idea of updating each page over and over again doesn’t sound too enticing.

But websites that haven’t been updated in some time do lose favour with the SEO machine that is search engines. So, if you’re not going to keep updating your website, what can you do? 

You can blog, of course!

One of the main purposes of a blog is to keep adding new and updated information to your website, without having to update your website. Consider it a hack, of sorts. Fooling Google, and other search engines, into thinking that your website is fresh and up-to-date.

New blog posts mean new content for search engines to index. It just adds one more reason into the mix for people to find your website when they go searching for your specialist topic!

2 It’ll make you the expert

How often do you tap a question into Google when you don’t know something? If you’re anything like me then pretty often, I’d say!

People use search engines every single day to find out the answers to things they have little knowledge about. And they’ll typically scope out the answers in a variety of blog recommendations given to them to answer the question. 

So why not be the expert and be one of those people answering the question for someone else?

It always makes me laugh how people say to me, “But I don’t know anything!” 

Well, hey, florists, I bet you know way more about how to keep flowers fresh, how to put together a bouquet, or what flowers are in season in September than I do! So why not write blog posts about those subjects? 

Bakers, tell me how to make the perfect chocolate sponge. Or what the difference between bread flour and plain flour is? Or how I can make my muffins rise?! 

And jewellers… what’s the best way to clean my wedding ring? How do I get a piece of jewellery valued? And why does my white gold necklace no longer look like white gold? 

You get the idea. People always want to know questions and you have an area of expertise, so start sharing that information!

desk with notebook, keyboard and cup of coffee

3 It keeps your portfolio current

As small businesses, it’s important to show our more recent work to keep generating new enquiries. But we don’t always have a chance to freshen up photographs or get galleries up to date.

Writing blog posts about recent work you’ve done not only shows that newer work to other potential clients, but also creates traffic if you carefully choose your keywords too. 

Photographers, I’m looking at you in particular here. If you shoot a wedding at a new venue, a blog post of shots from that wedding, with a bit of story written about the day, will do wonders. 

Think about it. Other couples looking for a wedding photographer for that same venue may stumble across your blog post. It’ll encourage them to contact you about your services. 

4 It can build community

If you’re sharing helpful information that readers connect with, they’re going to want to share it too!

Blog posts can be shared through social media. If it’s a subject people are interested in, they’ll engage by clicking through and reading what you’ve written. There’s scope for people to comment, ask questions and potentially turn into warm leads all through reading a single blog post.

Now imagine you’ve got 50 awesome blog posts on your site that you’re sharing in a variety of places. That’s a lot of people that can be reached and that may wish to engage with you!

5 It has longevity

Blog posts, particularly well-written ones with plenty of information, have got legs. They’ll stick around for a long time and may even increase in popularity the longer they’ve been published for!

Some of my most popular blog posts are some of my oldest. The information is still current and, as time has gone on, more people have found them and spent time reading them. This tells Google that they are valuable pieces of content. So they’ll keep being shared!

It’s a win-win situation. 

In effect, blog posts work like a long-term passive income. They’ll keep generating visitors and views to your website for months or even years after they’ve been written. So, it’s well worth having that information on your website! 

Well then, what are you waiting for? It’s time to get blogging, don’t you think? 

And if you really can’t bring yourself to do it, why not ask me about my blog post subscription service. Consistent blog posts that you can load up to your website for a monthly fee? Sounds pretty good right? Get in touch today!