Now Booking May & June

Define a voice that’s distinctly you and share your message with confidence every time

Get clear on your message. Nail your brand voice. With the only resource you’ll need for your business ever again.


any of this sound familiar?


Every time you sit down to write something for your business it takes hours of your time and leaves you feeling stressed


Imposter syndrome hits you hard because your voice, values and message aren't crystal clear


You struggle to express your value and speak directly to your audience in a way that feels authentic to you

Woman writes in a notepad on a pink desk with pastel accessories
Whether writing comes naturally to you or not, you didn’t go into business expecting to be an accountant, VA and copywriter all rolled into one (and the rest!). But you know your product or service won’t sell on pretty pictures alone, it’s just that you don’t know what to say.

The problem is, you’re not 100% clear on what your overall message is. You know there’s this thing call “brand voice” but you don’t know how to define yours. And your words across everything you do wind up sounding disjointed and inconsistent as a result.

Take a breath, lovely, because it definitely doesn’t have to be this way…


The Brand Voice & Messaging Playbook

Lean into your unique self, get comfy with your quirks and let your true voice shine through with confident, clear messaging and a brand voice that’s all your own

No more confusion in what you’re trying to say—from you OR your audience.

No more booking clients that aren’t quite the right fit, leading to an experience that’s less than fun for the both of you.

No more words that feel off or disjointed across your various platforms.

No more lengthy editing processes with a copywriter because they’ve struggled to understand what you’re trying to say.

And no more feeling like a fraud because you’re convinced people don’t really know what you’re doing.

Instead, just a few months from now, you’ll be nailing getting enquiries from the kind of clients you’ve always wanted to work with because the words on your website are making a solid connection.

brand voice & messaging guide

Soon you’ll have:


A brand voice so distinct even your mamma will be able to pick it straight out of a line up.



Analysis that digs so deep you’ll feel it in your soul.


On point microcopy that’ll catapult your business into slick, smooth territory rather than a slippery puddle of mess.

Step Four

Client avatars so well defined you’ll think they’re sitting in the room with you.


Brand stories, bios, values and beliefs all clearly laying out your unique brand message. 


All the nitty-gritty details about what you should be writing about, as well as how, in such a clear way that anyone will be able to write for you and get it right EVERY. TIME. 


what’s inside?

There’s no easy way to share what’s included in the playbook because it’s IMMENSE. Are you ready?

First there’s research…

To create such an in-depth document, there’s gotta be a lot of research right? A copywriter’s dream, I might add 😉 You can expect:

  • To provide as much copy as you possibly can for me to read through in close detail and analyse
  • The biggest heart-to-heart with a copywriter you’ve ever had—up to 3 hours on a Zoom call so I can pick up vocal traits and personality as well as ask you a ton of questions to really get to understand your overall message
  • Voice of Customer research, which means interviews with up to 6 of your favourite clients so I can dig deep into their experiences working with you and pull out all those wonderful copy nuggets your future clients will connect with

Then there’s analysis…

Be still my word-nerd heart. We’re talking spreadsheets, people! I pick apart everything I read and hear so that I can make your guide super on point and accurate.

AND FINALLY we get to the playbook itself…

brand voice & messaging guide

This mammoth Google Doc and branded PDF includes:


A tagline for your brand


Suggested hero statements for your website


A mission statement and value proposition


Brand bios including for your socials


Your overall brand vision, values, beliefs and brand promise


An elevator pitch


Your brand story


A content library of topics, stories and anecdotes you can refer to time and time again


Ideal client avatars


What your clients say (based on voice of customer interviews)


A layout of the client journey with you


Details of your brand voice and tone, from your brand's personality through to how you choose to communicate


A detailed style sheet encompassing vocabulary, punctuation and a whole lot more


Copy recommendations to take your business forward


All the microcopy you can think of to immediately incorporate into your website

Aaaaaaah… DEEP BREATH.

This will be the most comprehensive document you’ll ever need for your business and it can be a lot to take in. Which is why I’ll also include a video recorded walkthrough of your guide on delivery, explaining what each section means and suggesting where you can use each part so you can hit the ground running with your business’ brand bible!


“The results are undeniably great.”

“The brand voice guide that Sarah created for our business is a super useful tool. It’s something I can easily distribute to other members of our team so they can easily become aligned with our brand. When it comes to training a team for your small business marketing, it can be difficult to stay on the same page. Having a concise and clear guide to share with current and future team members makes onboarding and training so much easier. Thank you, Sarah!”

– Megan B

Don’t worry, it’s all going to be ok. Because I’ve been where you are now *waves hand in the air*

Hey, I’m Sarah, the word nerd who’s going to help you get clear on your message and find your unique brand voice.

I officially started calling myself a copywriter back in 2019, but I’ve been a writer my whole life. What started out as poems and short stories early on later moved into blogging for my wedding photography business. And as I saw it becoming a much bigger part of my world, I jumped into doing a BA in Creative Writing and English Language through the Open University. I graduated in 2021 with a First, which was no mean feat considering I moved country midway through completing and setting up my new business here in Canada.

I’m the proud owner of two passports (Maltese and English) and hopefully on my way to a third in the next couple of years. I live in beautiful British Columbia with my paramedic husband and our two fur-babies, Lewie & Lola. And, frankly, I love nothing better than to get to meet and work with other passionate creative owners with a strong personal brand.

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Choose Your Package

Brand Voice Guide Lite



Research and analysis of your existing copy

Up to 3-hour interview with you to dig into your unique voice, personality and traits

A brand voice guide that nails down the specifics of your brand voice delivered as a Google Doc and branded PDF (containing details of your brand voice and tone, from your brand’s personality through to how you choose to communicate / a detailed style sheet encompassing vocabulary, syntax, tempo, punctuation and more / suggested copy recommendations based on my analysis / suggested microcopy such as how to start and finish your emails, calls-to-action, error messages and so on / plus a recorded video walkthrough of your guide so you can hit the ground running and get refining your copy!)



(+ GST)

The Brand Voice & Messaging Playbook



Research and analysis of your existing copy

Up to 3-hour interview with you to dig into your unique voice, personality and traits

Voice of customer interviews with up to 6 of your favourite clients

A detailed brand voice and messaging guide delivered as a Google Doc and branded PDF (including everything shown in the Brand Voice Guide Lite PLUS: taglines, hero statements, mission statement and value proposition, brand bios, brand vision, values, beliefs and promise, elevator pitches, your brand story, a content library, ideal client avatars, results of VoC interviews and a statement that covers the common points made, a layout of the client journey working with you)



(+ GST)

The Playbook + Follow Up



Everything you’ll get with The Ultimate Brand Voice & Messaging Guide


A 2-hour follow-up meeting to go over the guide together in detail, giving you the opportunity to ask as many questions as we can squeeze into the time

A full written-up set of notes following our meeting for you to add to the guide, keep and review as needed



(+ GST)

More Kind Words

I was worried that a copywriter wouldn’t be able to help me develop my tone of voice or be able to write copy that really felt like me. You absolutely nailed it, Sarah!

Britta H.

Britta Marie Photography

brand voice & messaging guide

Who is the Brand Voice & Messaging Playbook for?

Not gonna lie… this isn’t a product or service for a brand new business straight outta the box UNLESS this isn’t your first rodeo and you’ve already got a strong sense of who your audience is and what you’re selling. But, to sum it up, this guide is perfect for you IF:

You're a brand who's been in business for at least a couple of years and you're ready to clarify your overall message to support the growth of your business


You've got a super solid sense of your brand story, values and why your clients buy from you but you just don't know how to articulate them


You want to outsource your copywriting but can't bear the thought of endless rounds of revisions and working with a copywriter who doesn't get what your brand is about


You have a team of people who all contribute to writing for your business and you're fed up of the mismatched, jigsaw pattern of words all over you website and socials


You're just not a words person! You're confident in what you do but you lose confidence when it comes to explaining that in a way that makes sense to people



How long will it take to get my Brand Voice & Messaging Playbook?

From the point of your kick-off meeting, and as long as you’ve supplied all the necessary links and information promptly, I anticipate delivering your playbook to you within 3-5 weeks. This delivery time is also dependent on how easily I can get your clients booked in for their interviews so if that’s proving a little difficult, I reserve the right to extend your deadline if necessary. Don’t worry though, I’ll keep you informed of what’s going on!

I’ve already got a few branding bits. Could they be included in The Brand Voice & Messaging Playbook?

Yes, absolutely! In fact, the more I have to work with, the more detailed a guide you’ll get.

Is it possible to see an example of a Brand Voice & Messaging Playbook?

As mentioned, these guides go into a lot of detail, some of which businesses may not be happy to share publicly so, for that reason, no I’m not able to share an example of a previously created guide. I’d be more than happy to whizz through my own personal guide during a consult call though. I can screen share and show you some of what to expect, as well as talking about how your guide would be customised based on your wants and needs.

What if I don’t have much content?

Obviously, the more of your words I can lay my hands (and eyes!) on, the more detailed a guide I can create for you. But you’d be surprised what I can get from even a relatively small amount of copy. And remember, copy doesn’t just relate to social media posts or blog posts. I also use the copy on your website, emails you send out to clients, your newsletter, any brochures you’ve created and so on!

And if what you have isn’t exactly what you want, we can discuss that and you can talk to me about how you DO want your voice to sound.

Sarah took the time to understand me and my business and helped me develop my “brand voice”. She did loads of research so I didn’t have to, and made the whole process stress-free.

Clare B.


I worried about whether or not you’d be able to take the toughts from my head and transcribe them to paper (or screen!). But I needn’t have worried as I’m already getting so much positive feedback on how much everyone loves my copy!

Gráinne S.

The Sage Haven



Get the thoughts, words and ideas in your head out onto the page with your very own Brand Voice & Messaging Playbook.