Breaking the Rules: When and How to Bend Grammar for Brand Personality
For years I considered myself a bit of a grammar fanatic… the comma queen… a punctuation enthusiast, if you will. It’s the way I was brought up. In fact, fun story… my lovely Dad has always had a bit of a problem with spelling, grammar and punctuation. He’s dyslexic....
What’s Your “You” Factor?
There’s nothing more distinct or unique about your business than you. In a sea of writers, photographers, coaches, course creators and other personal brand businesses, finding what makes you stand out from the crowd doesn’t have to be as hard as you think. You’re...
Is Your Home Page Holding Your Website Back?
My website has been through so many iterations over the last 12 years I’ve run my business. Honestly, I’ve lost count of the number of times it’s been re-written, re-designed and rebuilt. I can’t be the only one. For me, a website is a living, breathing thing. It’s...
My 2023 Year In Review
It’s January 2nd, 2024 and I’m unofficially back at my desk ready to start the new year. Truthfully, there’s a list as long as my arm of tasks I need to get done this week before I kick back into client working mode next week. Buuuut, I have ADHD folks. So I’m going...
2023 Book Review (The Year of the Book Buying Ban)
Sometime in 2022 I had a moment with Notion and decided to catalogue all the books I had waiting to read. For context, we have a spare bedroom that is now called the “reading room” because all it has in there right now is one very comfy armchair and a couple of...
How to Create a Simple Brand Voice Guide Like, Yesterday!
The longer you’re in business, the more you start to realise that you can’t do everything consistently without having something in place to guide you. Your brand voice is one of those things, especially if (and when) you start to outsource your writing to other...
How to Find the Right Copywriter for Your Creative Business
I’m a massive cheerleader for outsourcing the things that you don’t enjoy or are time-consuming these days. For years I’d done everything myself—call it an unwillingness to let go or lose control because that’s exactly what it was. What it also meant was it was a big,...
A Year in Review – 2022: The Year That Was
I nearly decided to jack in this annual review malarkey this year. Mostly because 2022 was a rough year and I didn’t feel too much like looking back over those 12 months. Rough, not because of terrible things happening (although there were plenty of things in the...
Understanding Your Home Page’s Ultimate Goal Will Help You Write Awesome Copy
You know that saying “Don’t ever judge a book by its cover”? Yeah, I am that person, the one judging a book by its cover and that’s why I’m now in a sorry mess when it comes to my to-read list. I won’t go into too much detail but suffice it to say there are currently...