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The 9 Things You Need to Know About Hiring a Copywriter

The 9 Things You Need to Know About Hiring a Copywriter

There are certain things I’ve come to learn about being a copywriter over the last couple of years. First, it’s very easy to underestimate how long a project will take and how much to charge for that project. Second, if I don’t make it clear to potential clients what...

How to collect ideas for your blog posts

How to collect ideas for your blog posts

Just a quick note to let you know there may be an affiliate link or two in this post. All recommendations are because I love each thing I’ve shouted about though. I get a tiny reward if you choose to click the link and sign up, which I’m always very grateful for 🙂 I...

How to plan out your next blog post

How to plan out your next blog post

You’d never believe I was a Girl Guide. I’ve always been horrendous at planning anything, preferring to fly by the seat of my pants and see what happens. But, you know what? When I started writing lists and plans, I realised things began to happen. The way I write a...

How often should you get new branding photos taken?

How often should you get new branding photos taken?

Contrary to popular belief, getting a brand photo done to post on your website and then leaving it for ten years is not ideal! Yet so many people pop a “quick pic” of themselves up on their ‘About’ page and then forget about it. But as I’ve already said on more than...

Autumn in Salmon Arm, BC

Autumn in Salmon Arm, BC

The smoke from the horrendous wildfires - still ongoing along the west coast of the USA - filled the Fraser Valley for much of September. When it finally lifted, it was a glorious experience to see the blue sky and gorgeous mountain views we’ve come to know and love...

Why Your About Page Is More Important Than You Think

Why Your About Page Is More Important Than You Think

Your About page matters - here’s how to make it work for you About pages. The one area of just about any website that fills a business owner with dread. It means talking about yourself, and that is never fun - even if you’re a writer, like me, it can be pretty tough...

All About The Call To Action

All About The Call To Action

The Call To Action (or CTA) is a bit of a copywriting mantra; it has to be said. I sound like a stuck record to my clients when I’m forever saying to them ‘Don’t forget about your Call To Action!’. But there’s a good reason for it, and I’m going to tell you all about...

How Branding Photography Is More Than A Headshot

How Branding Photography Is More Than A Headshot

Look, it needs to be said. Because there’s still an assumption that branding photography is only a couple of headshots, and it’s about time that kind of thinking changed! I’m often asked by people enquiring about my services why it is I charge what I do for a “couple...

How Emotions Sell And How To Use Them In Your Copy

How Emotions Sell And How To Use Them In Your Copy

I know you’re a smart individual who knows that selling is not just about slapping your product or service down on the table and saying ‘Here, buy this!’. Please, tell me I’m not wrong? Because selling is an art. There’s a whole psychology behind it. Using emotion and...

How To Make Your Website Copy More Conversational

How To Make Your Website Copy More Conversational

I’ve been doing a degree through the Open University for the last three years. If there’s one thing I’ve learned (there’s lots more but let’s go with this for a minute), it’s that how I write an essay is not how I write my website copy, blog posts or social media. But...

When To Hire A Copywriter and When To Do It Yourself

When To Hire A Copywriter and When To Do It Yourself

When it comes to your business, you may have realised that trying to do all the things yourself is bloody hard work. I get you! I was the same. Deciding whether you need to outsource something from your business can be a tough decision to make, though. You have to...