If you’re a crafter or a maker, the likelihood is that, at some stage, you’re going to start selling your products online. Especially these days, where selling on the internet is so accessible and cheap for anyone to set up. Whether you’re selling through your website...
branding
Environmental Branding Photography – Small Cat Big World
I arrived in Canada early last year as an unknown photographer and copywriter. I knew I was having to start all over again with my business and that’s a scary prospect, I have to say! I knew, though, that I wanted to work with small businesses. So, I set about getting...
Choosing a location that reflects your brand for branding photography
When it comes to picking a location for your branding shoot, not every place will work for your brand. Bear that in mind before you start planning your branding photography session! Here are some of my top tips for choosing a location that reflects your brand when...
Branding photography when exhibiting at a show
Typically, when I get asked about branding photography, I’m asked to shoot in a person’s office or studio. Occasionally I’ll get asked about location shoots, such as at a favourite coffee shop for example. What all these branding shoots have in common is that they are...
Why your website is actually about you
We’ve all read the blog posts, watched the videos and listened to the podcasts telling us what our websites should be all about. It’s no surprise that the advice given is that it should be all about the client. The client experience, how you’re going to help them,...
How to improve your brand voice
Words on a screen. Or in a document. The familiarity of letters and numbers scrawled on lined or plain paper. It’s hard to imagine that they can have any life or personality to them, isn’t it? But I say they do. To me, words are as beautiful and profound as a painting...