There’s a long-standing joke in the ambulance service. If a patient says to you ‘It’s painful when I do this…’ and then proceeds to show the “this” part, the standard answer is ‘Well, don’t do that then!’. I might not be a paramedic anymore, but I still find that...
I’ve never been a fan of corporate-speak or jargon. And yet here I go talking about “lead magnets”. You can’t get any more corporate than that, can you?! But I’m willing to let go of my little bugbear for a moment because I want to share what I know about lead magnets...
I find it hard to admit, but I’d never even heard of the concept of a “word of the year” until 2018. Yes, me, the person who loves words! That’s weird, right? But when I was introduced to it and made my choice for 2019, it was like a whole new world opening up to me....
You’re not a writer. I get it. Writing a blog post for your business does not come naturally to you. I’ve heard all the reasons. There’s no time. I don’t know what to write about. I’m not a writer. My writing isn’t good enough. Honestly, I understand every one of...
I’m not a planner by nature. I’ve gone through almost my entire life just seeing what happens, feeling my way, trusting my gut and trying not to hurt myself or die in the process. I often joke that I “accidentally” became a paramedic (an endless source of amusement to...
Earlier this week I started a post about working from home. It covered the things I’ve learned over the last year that might be helpful to you who are now finding yourselves having to work from home too. It turned into a bit of a beast of a post. So, I decided to stop...
