business

What I’ve learned about working from home (Part 1)

What I’ve learned about working from home (Part 1)

Last week, my husband Stu got sent home from the university he works at. He is now under instructions to work from home for the foreseeable future. If you’ve been hiding under a rock for the last two weeks, you may not realise that this is now the norm for many...

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How does storytelling relate to your business?

How does storytelling relate to your business?

There’s a saying that goes “everyone has a story to tell”. That is truer than you could even imagine possible. Did you know that it is in our genetic makeup to tell stories? Every day, when we speak to our friends or family, we are telling stories. If we send a...

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Branding photography when exhibiting at a show

Branding photography when exhibiting at a show

Typically, when I get asked about branding photography, I’m asked to shoot in a person’s office or studio. Occasionally I’ll get asked about location shoots, such as at a favourite coffee shop for example. What all these branding shoots have in common is that they are...

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Why your website is actually about you

Why your website is actually about you

We’ve all read the blog posts, watched the videos and listened to the podcasts telling us what our websites should be all about. It’s no surprise that the advice given is that it should be all about the client. The client experience, how you’re going to help them,...

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How to improve your brand voice

How to improve your brand voice

Words on a screen. Or in a document. The familiarity of letters and numbers scrawled on lined or plain paper. It’s hard to imagine that they can have any life or personality to them, isn’t it? But I say they do. To me, words are as beautiful and profound as a painting...

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