SEO is important for driving traffic to your website, I get it. As a copywriter, I understand the importance of keywords. I understand creating content that Google will pick up on to get you onto that all-exclusive page one of the search engine. I GET IT. But I’m a...

If there’s one thing I hear a lot when I’m talking to business owners about how they should talk about themselves in their business, it’s this… ‘Oh, but I’m not interesting enough. No one wants to hear about me!’ Well, that’s a whole load of stinky stuff on your shoe,...

Writing a blog post should not be a complicated task. If you allow it to be, then it becomes a chore and I refuse to believe that writing about subjects you love and are interested in is a difficult task! I do understand that writing doesn’t always come naturally to...

Words are my thing, okay? Real, full, well-chosen, descriptive, correctly spelt words. I’ve never used “text speak” and spend half my life telling my parents ‘gr8’ is not a legitimate word. It’s the word nerd in me. I can’t help it. But we now live in a world where...

As someone who writes for a living, I cannot stress the importance of the choice of words you use in your website copy. Time and again, I see the following phrase: “For affordable [your product or service here], get in touch.” And, well, it makes my blood boil. I’m...