There’s a long-standing joke in the ambulance service. If a patient says to you ‘It’s painful when I do this…’ and then proceeds to show the “this” part, the standard answer is ‘Well, don’t do that then!’. I might not be a paramedic anymore, but I still find that...
I’ve never been a fan of corporate-speak or jargon. And yet here I go talking about “lead magnets”. You can’t get any more corporate than that, can you?! But I’m willing to let go of my little bugbear for a moment because I want to share what I know about lead magnets...
You might think that your website or your blog posts are places for merely sharing factual information. You’re trying to encourage a sale or a booking, after all. But have you considered that sharing some stories in your copy might result in a better business? If you...
I find it hard to admit, but I’d never even heard of the concept of a “word of the year” until 2018. Yes, me, the person who loves words! That’s weird, right? But when I was introduced to it and made my choice for 2019, it was like a whole new world opening up to me....
I’ve never done one of these posts before. But I thought it might be fun to answer the question ‘So, what does a copywriter want for Christmas?’ with a post full of ideas to inspire you. Do you have a copywriter in your life? Do you always wonder what to get them to...
If you’ve been following me for a while, you’ll know I’m not a massive fan of that word - authentic. Unfortunately, it’s a word that has become overused in the last few years, especially when it comes to social media. And, folks, as much as people bang on about...
