There’s a little technique in content marketing that many people still don’t know about. It’s a technique that will save you masses of time but will make it look as if you’ve created a ton of juicy content. It’s called repurposing, and if you’re not doing it already,...

There are certain things I’ve come to learn about being a copywriter over the last couple of years. First, it’s very easy to underestimate how long a project will take and how much to charge for that project. Second, if I don’t make it clear to potential clients what...

Just a quick note to let you know there may be an affiliate link or two in this post. All recommendations are because I love each thing I’ve shouted about though. I get a tiny reward if you choose to click the link and sign up, which I’m always very grateful for 🙂 I...

You’d never believe I was a Girl Guide. I’ve always been horrendous at planning anything, preferring to fly by the seat of my pants and see what happens. But, you know what? When I started writing lists and plans, I realised things began to happen. The way I write a...

Your About page matters - here’s how to make it work for you About pages. The one area of just about any website that fills a business owner with dread. It means talking about yourself, and that is never fun - even if you’re a writer, like me, it can be pretty tough...

The Call To Action (or CTA) is a bit of a copywriting mantra; it has to be said. I sound like a stuck record to my clients when I’m forever saying to them ‘Don’t forget about your Call To Action!’. But there’s a good reason for it, and I’m going to tell you all about...