Wedding photographers are great with the pictures. But not all are as good with the words. There are quite a few I’ve spoken to over the years who have admitted to me that cutting out the fluffy words in wedding photography is something they find tough! I have to say...
I know you’re a smart individual who knows that selling is not just about slapping your product or service down on the table and saying ‘Here, buy this!’. Please, tell me I’m not wrong? Because selling is an art. There’s a whole psychology behind it. Using emotion and...
I’ve been doing a degree through the Open University for the last three years. If there’s one thing I’ve learned (there’s lots more but let’s go with this for a minute), it’s that how I write an essay is not how I write my website copy, blog posts or social media. But...
When it comes to your business, you may have realised that trying to do all the things yourself is bloody hard work. I get you! I was the same. Deciding whether you need to outsource something from your business can be a tough decision to make, though. You have to...
Freewriting. It sounds like some 60s hippy movement all about peace and love, doesn’t it? Not gonna lie, there’s something a little bit woo-woo about freewriting, as you’re about to find out. But, here’s the thing… this shit works. The art of freewriting is that there...
You’re not a writer. I get it. Writing a blog post for your business does not come naturally to you. I’ve heard all the reasons. There’s no time. I don’t know what to write about. I’m not a writer. My writing isn’t good enough. Honestly, I understand every one of...
