Your About page matters - here’s how to make it work for you About pages. The one area of just about any website that fills a business owner with dread. It means talking about yourself, and that is never fun - even if you’re a writer, like me, it can be pretty tough...
The Call To Action (or CTA) is a bit of a copywriting mantra; it has to be said. I sound like a stuck record to my clients when I’m forever saying to them ‘Don’t forget about your Call To Action!’. But there’s a good reason for it, and I’m going to tell you all about...
Wedding photographers are great with the pictures. But not all are as good with the words. There are quite a few I’ve spoken to over the years who have admitted to me that cutting out the fluffy words in wedding photography is something they find tough! I have to say...
I know you’re a smart individual who knows that selling is not just about slapping your product or service down on the table and saying ‘Here, buy this!’. Please, tell me I’m not wrong? Because selling is an art. There’s a whole psychology behind it. Using emotion and...
I’ve been doing a degree through the Open University for the last three years. If there’s one thing I’ve learned (there’s lots more but let’s go with this for a minute), it’s that how I write an essay is not how I write my website copy, blog posts or social media. But...
When it comes to your business, you may have realised that trying to do all the things yourself is bloody hard work. I get you! I was the same. Deciding whether you need to outsource something from your business can be a tough decision to make, though. You have to...
