
COPYWRITING, AUTHOR SUPPORT & BRAND PHOTOGRAPHY IN BC, CANADA
Your Story, Your Vision, Your Voice
Whether you’re building a brand or writing a book, I help you shape stories, visuals and words that show off your one-of-a-kind spark.
Your brain doesn’t do linear. Your creativity doesn’t follow step-by-step formulas. You’ve twisted yourself in knots trying to make it all make sense and somewhere along the way, you started disappearing from your own work.
You’re not too much. You’re the whole point. Let me help you turn that messy brilliance into a message no one can ignore.
Loud words for quiet rebels
Hey, I’m Sarah
A Maltese-British-Canadian creative living in British Columbia, Canada, and I’m your go-to for gutsy words, brand photos with a spine and a no BS approach to showing up 1000% yourself, no apologies.
With a degree in Creative Writing and English Language, a neurospicy brain, and over a decade of experience in storytelling, strategy and saying what others are too polite to, I help you turn messy-middle ideas into solid branding and stories that demand to be told.
I’m a former paramedic. I’m writing a novel about Death. And someone once called me a “purple-haired social justice warrior” (I might get that printed on a t-shirt).

Tell your story
Late diagnosed with ADHD, I’m finally fully embracing the fact that doing one thing was never gonna be enough for me. Here are the three main ways we can work together!

Copywriting
Whether you’re launching a new offer, refreshing your website or figuring out how to talk about your work, I help you untangle the mess and write copy that connects, converts, and actually sounds like you.

Author Support
From story structure to editing, mentoring to marketing—I help you get your words on the page, your voice out into the world and your book into readers’ hands. Neurodivergent writers especially welcome.

Photography
No boring poses here. My photography sessions are collaborative, empowering and designed to capture the real you, just as you are—so your visuals match your voice and your people get it at first glance.
“I don’t want to tell everyone how amazing you are as you’ll get too busy to write for me!
You’re ace and you just get it. You work with enthusiasm and I never feel like you’ve just knocked the words up. You actually put the effort into research as well as writing! You always deliver in good time and you give great advice.”
Welcome to the rabbit hole
Check you out, you’ve found my creative stash drawer.
Here you’ll find freebies, thought dumps, opinionated blog posts, podcast rambles, shop treasures, personal projects and maybe a few existential crises wrapped in metaphor.
Dip in, dig deep and grab what you need. Just don’t blame me if you lose an afternoon in here.
Ten minutes to better home page copy
Is your home page actually pulling its weight?
You’ve got just seconds to grab attention and if your copy’s unclear, confusing or trying too hard to be clever, you’re losing people.
Sign up for a free 10-minute home page copy review and find out what’s working, what’s not and exactly what to tweak to turn clicks into clients.

From the brain of a professional overthinker
2024 Reading Review (The Year the Book Buying Ban Was Lifted)
Ok, now that was a weird year for reading, and it didn’t quite go the way I expected. If you read my book review posts, the one I wrote last year was all about my self-imposed book buying ban. Well, on January 1, 2024, the book buying ban was lifted! And do you know...
Breaking the Rules: When and How to Bend Grammar for Brand Personality
For years I considered myself a bit of a grammar fanatic… the comma queen… a punctuation enthusiast, if you will. It’s the way I was brought up. In fact, fun story… my lovely Dad has always had a bit of a problem with spelling, grammar and punctuation. He’s dyslexic....
What’s Your “You” Factor?
There’s nothing more distinct or unique about your business than you. In a sea of writers, photographers, coaches, course creators and other personal brand businesses, finding what makes you stand out from the crowd doesn’t have to be as hard as you think. You’re...
“Just get Sarah! She’ll make you sound like you, better than you would. 😛
If you’re still in doubt, JUMP!! Sarah is the absolute best and will upgrade your entire brand with her words!!”

You’ve got the spark. Let’s set the whole damn thing alight.
Brand. Book. Big ideas. However we work together, one thing’s for sure: it’s going to sound like you, look like you, and land like hellfire 🔥