Let your home page copy do the hard work so you don’t have to
If your home page isn’t converting visitors to enquiries and your bounce rate would make Tigger a super happy cat, then it’s probably time to tackle your copy, don’t you think?
When was the last time you shared the link to your website without feeling just a bit embarrassed about what they were going to see?
Have you even dished it out recently? Or have you avoided the shame while thinking to yourself, ‘I really must get my home page sorted’?
Hold it right there.
You’re a hard-working business owner and you deserve to make the sale or get those enquiries because you’re good at what you do. So let’s stop allowing your home page to get in the way of that and, instead, turn it into a lean mean lead-generating machine, shall we?
Just imagine . . .
More enquiries (or maybe even more sales!) from new visitors to your website
A home page that catches the eye and interest of the kind of customers and clients you LOVE to work with
Step one on your customer’s journey being totally on brand and so memorable they’ll be hollering about you to everyone they know
GET READY FOR
The Home Page Copy Kit!
The only way to achieve memorable, punchy and effective copy for your website’s page one.
– Becky
The Home Page Copy Kit is a self-paced DIY course of short videos with transcripts and workbooks, checklists, templates and resources to help you write the kind of home page copy you’ve always wanted.
This is as close to professional copy as you’ll get in a DIY format because it goes through everything you need to know about your home page so you can be sure you’re making the most of every section of the page most of your visitors will land on first.
Inside you’ll find:
Copy That Connects
Planning Your Copy
Home Page Goals
The Anatomy of a Home Page
Above The Fold
Value Proposition
About You Bio
Social Proof
Calls To Action
A Community of Scribblers
Did I mention there are bonuses?
Brand Voice: Find Your Voice Workbook
Headlines and Subheadings Cheat Sheet
SEO Tips for Your Home Page
Website Navigation Guide
IS THE HOME PAGE COPY KIT
right for you?
This course has been put together for the kind of clients I loooove working with. It’s perfect for you if:
- You’re a business owner with a website
- You’re a creative service provider or maker who has (or is developing) a strong personal brand
- You appreciate personality-driven copy and want that for your business
- You’d love to work with a copywriter but your budget isn’t quite there yet
- You feel like you’re losing opportunities with your existing home page and you’re ready to change that!
Hey there,
I’m Sarah *waves*
Not so long ago I was where you are now… struggling to find the kind of clients I really wanted to work with. I’ve been a business owner for over a decade but I’ve called myself a copywriter since 2019.
Over the last four years I’ve worked with a multitude of awesome creative business owners all over the world. Wedding and family photographers, wedding planners, pet sitters, coaches, course creators, quilters and candle makers and even an all-female construction company. My clients know the importance of great copy and expressing their own unique personalities through their words.
I’ve lent my eyes and word-nerdy brain to many business owners over the last few years, too, by advising them and helping them tweak their copy to perfection. I’m always super excited to see how business owners who never saw themselves as copywriters write such personality-driven words for their businesses. I knew I wanted to create courses to help business owners just like them write the words they’ve always wanted but haven’t had the confidence to tackle.
This course is the first of a whole bundle I’ve got planned so I do hope you find it interesting, useful and fun!
The Home Page Copy Kit
is yours for
C$97
My personal guarantee
GOT
Questions?
What will this course do for me that a simple template won’t?
I believe that, to write good copy that actually sounds like your voice and works hard for your business, you need to understand what goes on behind the scenes and before you even write a single word. This course talks you through the theory, as well as instructs you on how to write some of the key pieces of copy you’ll need for your home page. And there is a template! So you’ll know where each piece of copy needs to go.
Will you help me with my copy?
This DIY course has been created so that people who don’t quite yet have the budget to work with me one-on-one can still have awesome copy for their business. That does mean I don’t specifically offer a review of your copy as part of the course. You can, of course, purchase one of my Copy Intensive sessions once you’ve written your copy and we’ll work through it together to give you that final professional finish. There is also a community element to the course where you can ask the opinion of others in the group about your copy and ask me questions as needed.
Will this course be suitable for my type of business?
I work mostly with service providers, course creators and small business makers and crafters. The course covers how to write a home page for these kinds of businesses so, if that’s you, then the course will be great for what you need! It’s less ideal for larger corporations and ecommerce type websites.
How much time will I need to complete this course?
I’ll be honest, I don’t have an exact time I can tell you yet as it’s still very new. So far, the videos are relatively short, the longest being a little under 20 minutes long. There are exercises to work on as you go through and then, of course, how long you take to write your copy does depend on you. I’ll update my response to this question once I start to get some feedback from my lovely home page scribblers!