COPYWRITING PORTFOLIO

Creative copy for personality-packed businesses

Some examples of the epic projects and amazing clients I’ve had the opportunity to work with

“My first reaction to having to write something myself is to reach for Sarah!”

I love that she writes it in a way that sounds just like me! She took the time initially to discover my brand voice and everything she has done since then is bang on target.

I’m forever grateful to have Sarah in my corner – she really is able to put all of my verbal splurge into organised words! It allows me to focus on coming up with the ideas and working with clients.

THANK YOU SO MUCH!

– Fiona Eastwood, Do It Your Way Coaching

Businesses I’ve worked with

ZOË ALEXANDRA PHOTOGRAPHY

Website Copy: Empowerment Portraits for Women

After experiencing a shift in her business post-2020, Zoë wanted to find a way to incorporate her newly-introduced empowerment portraits and photography education services into her existing website which was all about wedding photography.

Zoë had a ton of ideas and a neurodiverse brain that was struggling to piece it all together into one cohesive space. She needed my help to make sense of the mish-mash and pull it together in a way that worked for her and her brand.

THE PROJECT: Website copy delivered during a VIP week, and later, an additional page delivered in a VIP day.

ZOË SAYS: “You managed to take all my jumbled up stuff and make it into something creative. It really just hit the nail on the head. I was super impressed with how you managed to get the message across. You’ve made the process so much easier for somebody that finds all this stuff incredibly difficult. And of all the people that I’ve worked with, you’re the one that understands what makes things complicated for me. I feel very seen and very understood and I’ve been loving your communication. I’m smiling and nodding whenever you send a voice note or your lovely video that goes with your copy. Thank you.”

TIM DUNK

Sales Page: Remote Smartphone Photography

After an incredibly successful pivot into remote photography in 2020, Tim was quickly discovering a new corporate market who were interested in hiring him for remote brand photos.

Unique experiences like remote brand shoots for big corporations like Apple, Google, Reebok and more, as well as photographing a person in each US state all in one day, led to him wanting to present a more professional sales page that would clearly outline his services for these bigger brands.

THE PROJECT: A sales page delivered during a VIP day.

TIM SAYS: “Oh Sarah it’s brilliant! Clever bugger!

Will reread it lots and see if I have any tweaks, but honestly I’m so chuffed with it 🙂

I don’t think I have any real notes, I might end up making a couple of minor tweaks but overall the structure and tone is perfect!

Legend!”

THE FREELANCE LIFESTYLE

Copy Intensive: Freelance Coaching and Training Sales Pages

As an extremly experienced freelancer, Emma Cossey has a huge amount of digital products, courses and templates in her catalog. But Emma was unhappy with the number of sales she was making for each of her products and needed help figuring out how to optimise her sales pages.

THE PROJECT: A 2-hour copy intensive to work through and polish her existing sales copy.

EMMA SAYS: “Sarah is utterly brilliant at understanding what tone you’re going for, the goals you want to achieve and what information your ideal clients want. I’m SO much happier with my sales pages, and the results are already showing with an increase in course sales.

I love my sales pages now, and I feel much more confident sharing them now.”