LET’S GET ONE THING STRAIGHT
What you do isn’t unique—but you frickin’ are
It’s about time you embraced that, don’t you think?
FEATURED IN
If you’ve ever asked yourself if you’re too much, too casual or too weird, I’m here to say hell no, lovely. You’re just getting started.
If you’re wondering whether you need to tone it down or rein it in, I’m gonna tell you right now ‘Don’t you dare’.
👉🏻 Because I see you, bending yourself into shapes that feel awkward and downright out of place.
👉🏻 I see you feeling like you’ve lost your way with your brand, your story and your business.
👉🏻 I see you feeling like the watered down version of who you really are.
It’s like this. I know I’m one of thousands (millions?) of copywriters, creative writers and photographers out there.
But the reason people find their way to me isn’t because I’m the only one who can write or take a decent photograph.
It’s because I make space for the stuff you’ve been told to hide.
And if you’re done trying to fit in…
Welcome, you’re in the right place.
HEY, I’M SARAH
A copywriter, creative writer, brand photographer and full-on word nerd
And I’ve been obsessed with the English language since I could hold a pen. (I even pick favourite songs based purely on the lyrics.)
I tore through a Creative Writing degree in record time just for fun.
I collect notebooks like they’re endangered.
And I still can’t spell ‘privilege’ right on the first try.
Photography is a whole other rabbit hole. Let’s just say I geek out about light and composition the way most people do about true crime podcasts.
I’m a creatively wired, neurospicy human who works best with people who are just as passionate (and just as delightfully weird) about what they do.
If you’re socially awkward, obsessed with the details and allergic to bullshit copy that doesn’t sound like you then we’re probably gonna get along just fine.
“You’re a purple-haired social justice warrior, preaching tolerance for all!”
Why I stopped playing it safe (and found my people)
Before I was a business owner, I was a paramedic. For twelve years I dealt with emergencies, shift work and being the one everyone looked to when things weren’t going well. That probably sounds exciting, but I was flippin’ miserable.
So when Stu (my husband) and I packed up our lives and moved from the UK to Canada, I saw my chance. I decided to go all-in on the creative life I’d always wanted.
The original plan was simple: photography, with a little writing on the side (but the words had other ideas).
Within a year, I realised copywriting was the thing I couldn’t not do. So I went with it, dropped the weddings and leaned into brand photography and I built a business that looked exactly like me.
I was never someone who did things the “right” way. So when I launched my business—with zero network and no roadmap—I did the only thing I knew to do: I showed up as me.
Purple hair. English sarcasm. Full-on word nerd energy.
The funny thing is, it worked.
The day a new client told me, ‘You’re exactly like I thought you’d be from your website’, I knew I was doing something right.
The more I leaned into being myself—on my website, in my copy and in every client interaction—the more the right people started showing up.
People who didn’t just want good copy or great photos. They wanted to work with someone who got them.
Someone who understood what it’s like to grow a business that doesn’t fit the mould—because she doesn’t either.
What makes me legit?
At the heart of this wildly creative machine, you’ll find 👇🏻
INDIVIDUALITY
You’re not “too much”, you’re the whole point
I don’t do cookie-cutter branding and I won’t let you settle for it either. Whether you’re bold and outspoken or quiet and thoughtful, I’ll help you show up as the fullest version of you. Because what makes you different is what makes your business unforgettable.
CURIOSITY
We’ll go deeper than surface-level soundbites
I ask a lot of questions. I dig deeper than most. And I don’t believe in surface-level anything. That curiosity means I get to the heart of your story—so the words and images we create don’t just look good, they mean something.
FEMINISM
Your voice matters—let’s make it heard
My work is rooted in equity, inclusion, and a belief that every voice deserves to be heard. I bring a feminist lens to everything I do—amplifying stories that have been sidelined, and creating space for you to show up exactly as you are.
CREATIVITY
I’ll use a spreadsheet (as long as it’s pretty)
I don’t separate “creative” from “smart”. The colours, the copy, the ideas—they’re all designed to do a job. I’ll bring you bold concepts with real impact, backed by thoughtful strategy (and probably a bit of swearing).
AUTHENTICITY
Show up weird and 1000% you
I don’t believe in shiny veneers or fake-it-til-you-make-it vibes. I believe in truth. In brands that sound and feel like the people behind them. And in building something sustainable because it’s rooted in who you really are—not who you think you’re supposed to be.
AND A QUICK WORD ON NEURODIVERGENCE & INCLUSIVITY
Flexible, human-first and built to work how you work
As someone who’s proudly neurospicy, I know traditional ways of working aren’t for everyone. I’ve built my business to be flexible, human-first and radically inclusive. That means adapting how I work to support different brains, bodies, identities and lived experiences. It means creating space where you don’t have to pretend or hide who you are just to be taken seriously.
I’m still learning (and I always will be) but I don’t wait for perfection to stand up, speak up and do better. This is a space where you’re safe. You’re respected. And you’re always welcome, exactly as you are. 🏳️🌈🏳️⚧️
My girl guide promise to you?
I’ll help you show up so unapologetically as yourself the right people can’t help but pay attention.
We’ll cut through the noise, strip back the shoulds (bleh, nasty word!) and build a brand that doesn’t just look or sound good, it’ll feel good, too.
No performance. No pretending. Just you, loud and proud.
Here’s what you’d learn about me in Chapter One
I loooooove coriander (or cilantro for my North American visitors)—load it up, the more the better!
I’m the owner of three passports—UK, Malta and Canada. Apparently that’s my lot now, though.
Child-free by choice, I’m a cat-Mamma to two feisty fur balls and married to a man who goes along with most of my mad-cap ideas!
I’m a sucker for a personality test. Proud Enneagram 4, INFJ, Generator and Rebel right here.
I’ve always got multiple books on the go and I track all my reads on Goodreads, StoryGraph and Fable. Add me as a friend and share your book recs with me. They’re my love language!
Want a little more Sarah in your life?
Where I write for fun
I occasionally post some of my ramblings about my former life as a paramedic, migrating to Canada and being a late-diagnosed neurodivergent now going through perimenopause (you have been warned!) over on Substack.
Where you’ll hear me talk
As a regularly designated “Chatterbox”, I do love a good natter about all kinds of things and I’ve been on a few podcasts to prove it.
Listen to my podcast
And, of course, I co-host a podcast too! My awesome friend, Carla Watkins, and I talk about all things creative on our aptly named podcast: Creative Reboot. Come listen, subscribe and laugh at our inability to “words” on a frequent basis!
Looking for the plot twist, where everything clicks?
It starts over here 👇🏻
