BRAND VOICE & MESSAGING BOOK
Your brand voice called and it wants its damn swagger back
Part strategy, part spellbook—this guide helps you sound like you everywhere, even when Mercury’s in retrograde.
You want a brand voice that sounds like you on your best damn day
The kind that makes people lean in, nod along and think, ‘Yes, this is who I’ve been looking for.’
You want to:
👉🏻 Show up confidently across your website, socials, emails and more, without second-guessing every sentence
👉🏻 Talk about what you do without tripping over buzzwords or falling into “professional-speak”
👉🏻 Hand off your tasks to your VA or team and know the tone will still be unmistakably yours
And the best part? You can use it everywhere—your website, your socials, your sales emails, your team Slack. One voice. All channels.
The thing is, you’re just too close to it
You’re good at what you do but when it comes to talking about it? You’re too darn close.
You’ve rewritten your bio, like, 27 times. Tried prompts, AI, swipe files and “niches” that drained your soul.
It’s not that you can’t write—it’s just that your brilliant, chaotic brain needs a translator.
GET SMART AND GET YOURSELF
The Brand Voice & Messaging Book
This book is built through a deep-dive, tell-me-everything, ‘holy shit, this is me and then some’ kind of collab.
We’ll work together to discover and refine a brand voice that actually sounds like you. Then we’ll map your messaging—what you say, how you say it, and why it works—to make your whole business more magically you.
“If you’ve been struggling to figure out how to show up as your brand and write content that will truly resonate and draw in more ideal clients, this process is for you!
The experience blew me away from start to finish. Sarah goes all in on understanding you and your brand then compiles everything she’s gathered into the most beautiful, and easy to navigate guide.
It’s a must have for solo business owners who need to boost their confidence and clarity or those who are growing and need a way to ensure their brand voice will stay consistent with multiple content creators on their team.”
Not a template in sight, this is your voice (like no one else’s)
I dig deep. I ask all the nosy questions. I pull the gold out of the stuff you thought didn’t matter. And I don’t stop until you’ve got a guide that makes everything you say sing.
Your Brand Voice & Messaging Book will cover:
What you offer (and how to talk about it)
Whether you’re selling services, products or experiences, we’ll make sure you know exactly how to describe what you do. This part ensures that everything from your home page to your sales copy is singing in sweet harmony.
Your audience (and what makes them tick)
I’ll uncover exactly who you’re talking to—no assumptions. This is all about the people who need you and what drives them. You’ll know how to speak to them in a way that feels real, not forced.
Who you are and what you sound like
Let’s capture the essence of your brand—the back story, what makes it stand out and how to inject that into every sentence you write. It’s time to embrace your weird, mister. We get all into the details of your voice, vibe and style.
Your content blueprint for everything you’ll ever write again
No more getting stuck with writer’s block ever again! This is your ultimate cheat sheet for all the content you’ll create going forward. From emails to Instagram captions, you’ll have the tools you need to stay consistent and on-point.
And get this for an intriguing side effect 👇🏻
Digging into the guts of your business and brand has the unexpected effect of completely shifting how you see it.
The kick-off meeting is a chance for us both to dig beneath the surface and unearth the parts of your business that you always kinda knew about but had no idea mattered.
Every client who has ever gone through this process has said the same thing: ‘I can’t believe how much better I know my business now after doing this!’
Because here’s the thing… you already know your business, brand, backstory and voice INSIDE AND OUT. But when it’s all jumbled up in one massive ball in your brain, it’s hard to see it clearly. That’s exactly what this service will get you—a clear overview of everything there is to know about your brand.
Five steps to copy that casts a spell
1: Light the Candle
You fill out a brand voice brief that’s part intake form, part personality summoning ritual. I ask you the kind of questions that feel mildly invasive but in a fun “how the hell did she know that?” kind of way.
2: Cast the Circle
We hop on a call where you spill your guts (figuratively… probably). I listen for the real magic, the stuff you didn’t even realise was the heartbeat of your brand.
3: Stir the Cauldron
I dig into your website, socials, past copy, weird Google Docs, even your old MySpace if you’ve got it. I pull apart the words, the patterns, the vibes. This is the part where most people would get lost. I don’t.
4: Speak the Words
I retreat into my writing cave with tea, candles and an absolutely unhinged playlist. I piece it all together into one cohesive voice, the kind that makes people say “oh shit, this is so me.”
5: Channel Your Power
Your Brand Voice & Messaging Book lands in your inbox, looking hot and sounding like you at your most magnetic. You’ll probably shout “holy f*ck,” run to your Notes app and start rewriting everything.
You want the magic?
STARTING FROM
C$2500
(+ GST where applicable)
This is the VIP treatment for your brand voice. One document that’ll guide everything you write, now and for years to come.
Brand Voice Graduates
“I was worried that a copywriter wouldn’t be able to help me develop my tone of voice or be able to write copy that really felt like me. You absolutely nailed it, Sarah!”
Who this is (and isn’t) for
You’ll love this if:
You’ve outgrown old messaging or you want clarity on existing messaging
Your strong personality isn’t translating to your website or marketing words
You want copy that connects, not copy that confuses
This isn’t for you if:
You want a quick fix with zero input
You’re looking for generic, buttoned-up copy
You’re allergic to personality in your brand
Still got questions? Maybe this’ll help
How is this different from a copywriter just writing my site?
This gives you the foundation for all your copy. You’ll understand your voice and messaging clearly, so whether you’re writing it or handing it off, the result still sounds like you.
Can I write my own website after this?
You totally could! That’s kind of the point. You’ll have the tools to make every word sound like you (and not like AI wrote it while sleepwalking).
What will I use my Brand Voice & Messaging Book for?
Absolutely everything. Seriously. Clients state they have theirs open in a tab constantly when they’re working and they use it for just about every aspect of writing they do in their business. Wanna write a social caption… it’ll give you content ideas to talk about and clarity on how to talk about them. Want to update your bio on your About Page? It’ll give you talking points and style vibes so you know where to begin. And if you have a team or a contractor, share it with them so they immediately know how to write just like you. This is one Google Doc you won’t be without.
Your brand voice called
It’s sick of sounding like everyone else. Is it time to give it the attitude it deserves?