I do love a workshop. The opportunity to learn how to make something new and go home with the fruits of my labour? Well, that sounds like a perfect blend to me! But it can be hard to know which workshops to buy tickets for when I can’t see what happens. Knowing what to expect can be a deciding factor for some people when it comes to choosing which workshop to sign up for! Simply put, if you want people to attend your future workshops, it’s good to have some on-brand, unique-to-you photographs to show them what they’re missing! Here’s how workshop brand photography will benefit your business.
#1: Show people what’s involved
The first time I attended a Christmas wreath workshop, I had literally no idea what to expect. Did I need certain skills? Would I need specific tools or items to bring with me? What would happen while I was there? And would I be able to take my creation home with me at the end? Being able to see photographs would have helped me understand what to expect. It could even be a deciding factor when choosing between two similar workshops! Give your audience and potential customers the gift of understanding by showing them exactly what a workshop with you involves.
#2: Market future workshops
Finding ways to keep building an audience and increasing the growth of your business means putting out different offers and services to serve them. Workshops are a wonderful way of generating extra income for your business, especially if what you do is seasonal or limits the amount of products you can deliver. Take being a florist, for example. There are only so many bouquets you can make in any given day/week/month, unless you’re planning to take on extra staff. But if you can hold workshops and demonstrate to groups how to do something themselves, such as wreath making, or creating their own floral bouquet, you can increase your income and position yourself as an expert in your field.
If you enjoy your first workshop (which most people do, I find!), you’ll want to hold more of them in future! So, why not have a professional set of images that you can use to market your future workshops?
#3: Stand out from your competition
The simple fact is, most small business owners who run workshops won’t ever book a brand photographer to capture their workshops for them! Stand out from the crowd by hiring a professional to capture your workshop so that you can showcase your business as the leader in your industry.
Remember, marketing your business is vital to keep what you do and who you are visible. With a collection of professional images showing you at work, you’ll have content to market yourself for months to come. It’s a worthy investment to help your business grow!
If you’re interested in booking me to capture your upcoming workshop, reach out and let me know. I’d love to hear from you and and find out if I’m the photographer to help you!