For years I considered myself a bit of a grammar fanatic… the comma queen… a punctuation enthusiast, if you will. It’s the way I was brought up. In fact, fun story… my lovely Dad has always had a bit of a problem with spelling, grammar and punctuation. He’s dyslexic....
The longer you’re in business, the more you start to realise that you can’t do everything consistently without having something in place to guide you. Your brand voice is one of those things, especially if (and when) you start to outsource your writing to other...
I’m a massive cheerleader for outsourcing the things that you don’t enjoy or are time-consuming these days. For years I’d done everything myself—call it an unwillingness to let go or lose control because that’s exactly what it was. What it also meant was it was a big,...
You know that saying “Don’t ever judge a book by its cover”? Yeah, I am that person, the one judging a book by its cover and that’s why I’m now in a sorry mess when it comes to my to-read list. I won’t go into too much detail but suffice it to say there are currently...
Look, I know it sounds weird and hard to believe, but I became a paramedic quite by accident. Obviously not the sort of “whoops, spilt the milk!” kind of accident. It wasn’t totally unforeseen. BUT it was never my intention to be a paramedic and I certainly never...
I've never been a fan of selling. Something about it feels a bit icky and pushy, and it just sets my teeth on edge. So, for the longest time, I would respond to enquiries in the least salesy way I could muster and then… nothing. Sure, sometimes I would hear back from...