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How to Find the Right Copywriter for Your Creative Business

How to Find the Right Copywriter for Your Creative Business

I’m a massive cheerleader for outsourcing the things that you don’t enjoy or are time-consuming these days. For years I’d done everything myself—call it an unwillingness to let go or lose control because that’s exactly what it was. What it also meant was it was a big,...

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What Being a Paramedic Taught Me About Running a Business

What Being a Paramedic Taught Me About Running a Business

Look, I know it sounds weird and hard to believe, but I became a paramedic quite by accident. Obviously not the sort of “whoops, spilt the milk!” kind of accident. It wasn’t totally unforeseen. BUT it was never my intention to be a paramedic and I certainly never...

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How to Write the Best Enquiry Follow Up Email Ever!

How to Write the Best Enquiry Follow Up Email Ever!

I've never been a fan of selling. Something about it feels a bit icky and pushy, and it just sets my teeth on edge. So, for the longest time, I would respond to enquiries in the least salesy way I could muster and then… nothing. Sure, sometimes I would hear back from...

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What is brand voice, and why is it important?

What is brand voice, and why is it important?

Have you ever bought (or borrowed) a book just because its cover caught your eye? Maybe it was super pretty, or there was something quirky about the design. Either way, it caught your eye and you bought it even though you had no idea what it was even about. No? Just...

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