Have you ever bought (or borrowed) a book just because its cover caught your eye? Maybe it was super pretty, or there was something quirky about the design. Either way, it caught your eye and you bought it even though you had no idea what it was even about. No? Just...
People often say to me how much they love the natural photos I share on my socials. But, they worry about looking natural in front of the camera or that their smiles feel forced, and they want that natural, unposed, candid look. Well, here’s the sneaky truth. Those...
There seems to be a real obsession with this whole idea of "ghosting" at the moment. I see posts on Facebook on a near-daily basis of people worrying or grumbling about their enquirers ghosting them after they've sent a reply. I've wanted to talk about this for a...
Email templates. The very thought of them sounds formal and, well, kinda boring, right? Wrong! Email templates don't have to be dull, and they certainly don't have to be impersonal. I've been using template emails in my business for many years now, and, I have to say,...
It’s no secret that midway through last year I made some rather large changes to my business. After running a wedding and portrait photography business for eight years, I decided I didn’t want to do that anymore. And almost overnight, I took them off my website and...
Yes, I know I’m a photographer. I know this feels kinda waggy-fingery and a bit naggy and I’m biased AND… But you NEED to include images in your blog posts. I cannot tell you the number of times I’ve clicked on what looks like an interesting post on Google, only to be...
