advice

How Emotions Sell And How To Use Them In Your Copy

How Emotions Sell And How To Use Them In Your Copy

I know you’re a smart individual who knows that selling is not just about slapping your product or service down on the table and saying ‘Here, buy this!’. Please, tell me I’m not wrong? Because selling is an art. There’s a whole psychology behind it. Using emotion and...

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How To Make Your Website Copy More Conversational

How To Make Your Website Copy More Conversational

I’ve been doing a degree through the Open University for the last three years. If there’s one thing I’ve learned (there’s lots more but let’s go with this for a minute), it’s that how I write an essay is not how I write my website copy, blog posts or social media. But...

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When To Hire A Copywriter and When To Do It Yourself

When To Hire A Copywriter and When To Do It Yourself

When it comes to your business, you may have realised that trying to do all the things yourself is bloody hard work. I get you! I was the same. Deciding whether you need to outsource something from your business can be a tough decision to make, though. You have to...

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The Art of Freewriting

The Art of Freewriting

Freewriting. It sounds like some 60s hippy movement all about peace and love, doesn’t it? Not gonna lie, there’s something a little bit woo-woo about freewriting, as you’re about to find out. But, here’s the thing… this shit works. The art of freewriting is that there...

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How to find the enthusiasm to write

How to find the enthusiasm to write

This may come as a little bit of a surprise, given that I’m a writer and the main element of my job is to write. But even I sometimes struggle to find the motivation to sit and write. Sometimes the words won’t come, no matter how much I huff and puff and tap out and...

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Working from home (Part 2)

Working from home (Part 2)

Earlier this week I started a post about working from home. It covered the things I’ve learned over the last year that might be helpful to you who are now finding yourselves having to work from home, too. It turned into a bit of a beast of a post. So, I decided to...

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