COPY STRATEGY
If your brain’s fried, you can borrow mine
You bring the brain dump, I’ll bring the copy strategy. Together we’ll turn your copy chaos into clarity.
What if writing felt easy for once?
You’ve got things to say. Big ideas. Bold opinions. Stories that actually connect.
You want to show up consistently with words that sound like you and sell what you do without cringing the whole way through.
But you’re tired of winging it, second-guessing every post and wondering if people even get what you do.
👉🏻 Imagine having a plan that makes writing feel easy.
👉🏻 Ideas that come quicker than your coffee order.
👉🏻 Content that connects and converts because it’s rooted in strategy, not guesswork.
You just need someone to help pull the gold out of your brain and give it a little structure.
The thing is, your brain’s a browser with 47 tabs open
You know writing is important. You want to show up, be seen and sound like the expert you are.
But…
👉🏻 The blinking cursor mocks you every time you sit down to write
👉🏻 Your brain is overflowing with ideas, but they’re all knotted up
👉🏻 You keep second-guessing yourself, rewriting the same line 86304 times
👉🏻 You’ve got so much to say, but no clue where to begin
👉🏻 Or worse… you’re starting to dread writing anything at all
This isn’t about needing more time or better tools. It’s about needing a clear copy strategy and a sounding board who gets it.
You don’t have to do this alone (or keep yelling at the blinking cursor).
YOU NEED A
Copy Strategy Session
(aka “Untangle your brain spaghetti”)
It’s a done-with-you clarity session where I (your resident copy brain) help you sort the chaos, shape your message and build a copy strategy you can actually follow. You’ll get:
👉🏻 A 2-hour 1:1 session over Zoom or Voxer to brain-dump, talk it out and make a plan
👉🏻 A full written summary with ideas, themes and messaging prompts
👉🏻 A custom copy/content strategy to carry you through the next few months
👉🏻 Ongoing Voxer or email support for a full month after the session
This isn’t about “fixing” your writing. It’s about unlocking the stuff that already lives in your head and getting it out in a way that makes people sit up and take notice.
“I am forever grateful to have you in my corner!
You’re really able to put all of my verbal splurge into organised content! It hits the mark every time. It allows me to focus on coming up with the ideas and working with clients. It’s a giant brainstorming session that ends up with spot on ideas every time!”
Your personal pro copy brain (well, for two hours at least)
Forget basic brainstorming and one-size-fits-all content plans. This is more like a full-on clarity mission, custom-built around your brain, your business and your voice.
Because unlike the generic advice you’ve been doomscrolling through on Instagram, I’m not here to teach you what to say—I’m here to help you figure out what you actually want to say.
You’ll walk away with:
A clear, confident message that sounds like you
So you can show up online without second-guessing every sentence
A repeatable strategy to keep the ideas flowing
Because “what the hell do I post?” shouldn’t be your daily mantra
Content and copy themes aligned with your offers
No more throwing spaghetti at the wall—now you’ll have words that lead somewhere
Permission to stop trying to write like someone else
You’re the magic in your message, let’s make that obvious
And a whole month of support to keep the momentum going
Because inspiration fades, but I’ve got your back while you implement
All you need is a bloody good plan
1: Book Your Session
Kick things off by hitting the link to buy your session directly through my website.
2: Get Prepped
You’ll get a short questionnaire to help me understand your brain, business and where you’re getting stuck, plus a scheduler to block out your session on the calendar.
3: Show Up and Brain Dump
We’ll meet on Zoom (or Voxer, if that’s more your speed) and get stuck into your ideas, copy blocks and content chaos.
4: Strategy Plan Activated!
After the session, I’ll send you session notes of everything we covered, with links, ideas and ongoing action steps.
5: Hold My Hand
Need to bounce ideas, ask questions or gut-check your next post? I’m in your corner for a full month via email or Voxer.
A personalised copy strategy without the
“hire a whole team” budget
C$895
(+ GST where applicable)
One session, one month of support and no more second-guessing what the hell to say.
“Thank you so much Sarah. You’ve made the process so much easier for somebody that finds all this stuff incredibly difficult. And of all the people that I’ve worked with, you’re the one that understands what makes things complicated for me.
I feel very seen and very understood and I’ve been loving your communication. I’m smiling and nodding whenever you send a voice note. I’ve been really super impressed with that and it’s been an unexpected but really lovely part of the experience.”
I can be your copy brain if 👇🏻
This is you:
You love writing—once you know what to say
You’re brimming with ideas but need help shaping them into something cohesive
You’ve got offers to promote but no clear message tying it all together
You’re not quite ready for done-for-you copy, but you do want expert support
But not if:
You’re looking for someone to write it all for you (you might want to check out my other copywriting services instead)
You want an SEO or full-blown marketing plan (not my zone—but I know people!)
You’re not ready to roll up your sleeves and do the work—we’re in this together
You’re not open to new ideas, unexpected questions, or a bit of healthy challenge
For the overthinkers, copy rebels and
question-askers
Is two hours going to be enough to cover everything I need?
I’ll pack in as much value as humanly possible during our time together, I promise. But once the clock’s up, that’s our session done. If you’ve still got more to cover, you can always book another session. Some folks do!
Can you put together a content or SEO strategy for me?
Not exactly. I’m not a content marketing or SEO specialist (though I know great folks I can refer you to). What I am is a copy pro with over a decade of business experience and a knack for sorting chaos into something that makes sense. I’ll help you find clarity, spark ideas and give you suggestions that have worked for me and my clients. You take what works and run with it.
I’m in! Can you squeeze me in next week?
Maybe! My calendar books up quickly, but there’s always a chance of a pocket of time opening up. That said, a little lead time is a good thing—you’ll have a prep form to fill out and I like to come in ready with ideas. So the more time I get to think about your biz, the better your session will be.
What if I’m terrible at explaining what I do?
Even better. That’s what I do. You bring the messy thoughts, voice notes, post-it notes, shower ideas—I’ll help you pull the thread and shape it into something clear. No judgment, just straight-talking support.
Can I do this even if I’ve never worked with a copywriter before?
Absolutely. In fact, this is the perfect first step. You don’t need polished messaging or even a finished offer. All you need is a business you care about and the willingness to talk it through. I’ll help you find the words.
If your brain needs a breather, mine’s ready to step in
Let’s untangle the mess and get your message moving.