WEBSITE COPY AUDIT
Can’t tell if your copy’s kind of sh*t? Or just a little misunderstood?
Don’t burn it all down just yet.
You want a website that works as hard as you do (without the existential crisis)
A site that’s clear, compelling and confidently shows off what you do without feeling like it’s been Frankensteined together over three different business pivots (<– yes, that was me!).
You want to know that your copy is doing its job:
👉🏻 Speaking directly to your favourite people
👉🏻 Guiding them to take action
👉🏻 Making you feel proud to send them the link
You’re not looking for just any feedback. You want strategic insights from someone who understands messaging, layout, voice and the way creative businesses actually function. Right?
That’s why this website copy audit is all about clarity, direction and the relief of finally knowing what needs to be fixed (and what can stay exactly as it is).
You know your website copy needs help. You just don’t know where to start.
Been there. Staring at the blinking cursor. Wanting to set my laptop on fire.
I bet “rewrite website” has been haunting your to-do list for way too long. But it feels too big, too messy, and you’re doing everything you can to avoid it.
You’re not even sure if it needs a full rewrite. And honestly? It might not.
What you do need is someone who can tell you:
👉🏻 What’s working (and why)
👉🏻 What’s getting in the way
👉🏻 And what small, powerful changes would actually make a difference
But without that expert eye, it’s all just guesswork. So you stall. Avoid. Rewrite a headline. Tweak a button. And hope no one actually looks too closely at the words.
Well, this is your sign to stop spinning and get a clear, actionable map—one that points you forward without the pressure to burn it all down and start from scratch.
THIS IS THE
Back 2 Base Camp Website Copy Audit
A detailed, honest, bullshit-free review of your website copy.
I’ll dig through all your forward-facing website pages and deliver a report that spells out what’s working, what’s not, and why. You’ll get a breakdown of quick wins, suggested structure tweaks, and recommendations for any key pages you’re missing.
All you need to do? Fill in a short questionnaire—then hand it over to me.
“Sarah delivered not just a great, comprehensive report but clear, actionable steps that I could take on my own or with her help, to get my site from slightly creaky to a professional experience that I could be proud of.
The report contained far more than I was expecting. It explained with clarity how I could improve my pages and why.
And to top it off, I had a great 1-2-1 with her after making the changes, which gave me the needed accountability to get it done and achieve her ‘seal of approval’.”
Why go Back 2 Base Camp?
When things feel messy, the smartest move isn’t always to torch it all and run. I like to go back to the beginning and review what’s already there. Spoiler: it’s probably a lot more than you think.
I’ll tell you straight what’s working, what’s dragging you down and where you need a total overhaul—so you’re not guessing, spiralling or rage-Googling “best website copy tips” at 2am.
And it combines everything I know about brand voice, copywriting and what actually makes people give a damn—wrapped up in an honest, practical action plan you can actually use.
PDF Report
A crystal-clear PDF report that doesn’t need a translation guide
A video walkthrough
A short video walkthrough that highlights the key points from the report
A list of recommendations
Clear but kind recommendations on what to fix, how to fix it and why it matters
Page recommendations
Suggestions for any missing pages and simple structures to build them without wanting to die inside
Plus:
Book any done-for-you copywriting service within three months of your audit and you’ll get 10% off—because sometimes you just want to hand it over to someone who knows what the hell they’re doing.
How to make it happen
1: Book Your Spot
After you’ve purchased your copy audit through the website, I’ll invite you to fill out a quick brief so I know what I’m working with (and where you’ve hidden the bodies).
2: It’s a Date!
I’ll lock you into the next available spot on my calendar (usually within 3 weeks—but hey, I move fast when I can).
3: Audit Time
I tear into your site like a raccoon in a snack drawer, picking out the gold and flagging the crap that’s gotta go.
4: Delivered to Your Inbox
Ping! You get an email with your custom report + a video walkthrough, so you know exactly what’s working, what’s broken and what to fix first.
What’s it gonna cost?
C$575
(+ GST where applicable)
Which is a hell of a lot cheaper than months of DIY tweaking, shouting “WHY ISN’T THIS WORKING?” into the void, and secretly hoping nobody looks too closely at your website.
ADD A
Website Design Review
I’ve joined forces with the super lovely Rhiannon Adler, Squarespace website designer and all-round awesome creative human, so that you can add on the option of a full website design review to your copy audit.
Her website design review promises to look at your website as a whole and outline what’s working well, what needs a quick fix and whether there’s anything that needs a slightly deeper dive. Because it’s hard to see what’s not working when you’re right there in it, right?
We think this is a pretty epic pairing for anyone wanting to really nail their website and make it work even better for them. Hit the button below to purchase the combined package.
C$1000 (+ GST where applicable)
Introductory combined price – normally C$1350
Copy Audit Action Takers
“Sarah’s advice on my website copy and organization was invaluable.
She is so matter of fact, shares her thoughts without coercing or even suggesting you to agree, she just puts them out there for you to consider them. From my side all of them were so on point!
I recommend Sarah’s copywriting services to anybody that looks for value, quality, and the freedom to be yourself.”
Perfect fit or nope, not yet?
This is for you if:
You know your website’s not pulling its weight, and you’re ready to actually do something about it
You want a smart, strategic second opinion before you dive into a full rewrite (or throw money at it blindly)
You’re a budget-conscious creative who needs clear, actionable next steps—not more vague “just be authentic” advice
But not for you if:
You’re expecting a full website rewrite served up on a silver platter
You don’t have a live website or any copy written yet (I can’t audit what doesn’t exist, my friend)
You’re not open to honest feedback or constructive criticism (I’m kind, but I won’t sugarcoat it)
In Case You’re a ‘Need-to-Know-Everything’ Type
How long will it take?
Once you fill out the brief, I’ll get you booked into the next available slot—usually within 3 weeks. You’ll get your report and video the same week it’s booked in. (No endless waiting around.)
Can I book now and use it later?
Short answer: kinda, but not really. I can hold your spot if something comes up, but I can’t promise when I’ll get to it later—client projects will take priority. If you’re ready-ish, now’s your best bet.
Do I need to prepare anything?
Nope! Just send me the URLs of the pages you want reviewed (or a Google Doc if you’re still building your site), then kick back and let me do the heavy lifting.
Can you audit hidden pages too?
Sure thing—just list them by priority. I’ll tackle as many as I can in the time allotted, but heads up: if you send me a novel, I may not get through every secret page.
What happens after the audit?
You’ll get your detailed PDF and video walkthrough to start making changes right away. I’ll check in with you a few weeks later, and if you want to hop on a free consult call to chat about next steps, we can. No pressure, no awkward sales pitch.
Is this just a list of things that are “wrong”?
Hell no. I’ll tell you what’s working and what’s not. The goal is to give you a practical, strategic plan—not just roast your hard work.
What if I want you to rewrite everything after?
Love that energy. If you want my help tackling the updates, we’ll book a call and chat about the best way to make it happen.
Is there a cheaper option?
Nope. This is hands-down the most affordable way to get a pro’s eyes (and brain) on your website. You’re not locked into any further services—you can absolutely take the report and DIY your site glow-up if you want.
Your website’s not broken, it’s a revolution-in-progress
Let’s finish the job (and make some noise about it).