WWWORDS WEBSITE COPYWRITING

Your brand deserves website copy that doesn’t f*ck around

No vague words. No guesswork. No polite-about-nothing paragraphs. Just bold, strategic copy that sounds like you and sells like it means it.

Retro typewriter with bright turquoise paper loaded, sitting against a pastel pink background—a bold, nostalgic nod to old-school writing with a pop of colour and creative flair.
Young woman in a mustard dress gently inspecting lush green houseplants, surrounded by snake plants and tropical foliage—serene, earthy vibes with just a hint of ‘plant whisperer’ energy.

You want copy that makes you shout loud about your business

No more squirming when you drop your link. No more embarrassed murmur when someone asks what you do.

Your website actually works for you now. It’s speaking your language.

Your ideal clients land on your page and they get it. They get you. And they know you get them. They’re hooked. They want in.

Imagine this:

👉🏻 A website that doesn’t beg for attention anymore, it commands it

👉🏻 Clients no longer Googling around, instead they’re hitting buy because your copy makes sense

👉🏻 No blending in—you break the mould and make your competition sweat

👉🏻 Every word feels perfectly placed

👉🏻 And clients go from ‘maybe later’ to ‘I need this RIGHT NOW’

A website full of bold, brilliant words that say exactly who you are, what you do and why you’re the one to hire. Words that work hard while you get on with the business of running your business.

Your copy hasn’t changed, but your business has

You’ve evolved. Sharpened your offers. Levelled the hell up.

But your website is still stuck in version 1.0.

Your messaging feels like a weird mismatch, like you’re wearing a jacket two sizes too small.

And when you sit down to fix it?

The tumbleweed blows through.

You second guess everything.

You sound too salesy. Or like someone else entirely.

Here’s the kicker: If your copy doesn’t sound like you, how the hell is anyone supposed to remember you? (Or buy from you, for that matter.)

Woman with curly hair and visible arm tattoos working on a laptop at a minimalist white desk, glancing up mid-thought—serving focus, edge, and indie creative energy.

THIS IS

WWWords Website Copy

This isn’t your average website copy.

Because you demand words that grab your audience by the throat and won’t let go.

Forget generic. These words won’t sound like anyone but you—bold, unfiltered and impossible to ignore (just the way it’s meant to be).

We’ll be taking your brain dump and turning it into something that hits your favourite kinds of clients in the feels—kinda like when the Hot Priest from Fleabag says pretty much anything. Now that’s a religion I can get on board with…

Sparkly pink unicorn figurine with a white mane and golden horn, surrounded by white and gold glitter balls on a pastel pink background—pure, unapologetic magic in plastic form.

“Sarah is the bomb. This process was so easy. That’s what I loved, I never felt like I was questioning the next moves. I was confident in her ability to deliver and whewwww she did.”

Bri Ellington

Bri Ellington Photography

Close-up of a pink teacup with herbal tea, beside a vintage pink typewriter and an open book—cozy, quirky, and just begging for a writing retreat playlist.
woman in a black corset standing on a flowery couch plays a Jem-shaped hot pink electric guitar and rocks out

Your voice, your vibe

No templates. No rinse-and-repeat. Just your brilliant brain and my curious questions working together.

I’ll dig, prod and poke to catch those throwaway lines that zing. The gold’s already in your head and I’m excellent at bringing it into the light.

4 pages (Home, About, Services + Contact)

Of SEO-smart copy that actually sounds like you

A collaborative process

To nail your secret sauce

Two rounds of revisions

To get the words and your message just right

A final proofread

So your words are sparkling and polished, ready to be read

Here’s how we roll

Stylish woman with retro pin-up hair and red lipstick, wearing a mint green blouse and playfully pointing at a laptop—1950s sass meets modern tech queen.

1: Book Your Spot

You’ll fill out an enquiry form, we’ll jump on a call and, if we’re a good fit, you’ll get a proposal to lock in your project. (Deposit paid, contract signed — all the sexy admin stuff.)

2: Brand + Goals Deep Dive

Before we get started, you’ll complete a detailed copy brief to help me get under the skin of your business. We’ll kick things off with a call to dig even deeper into your brand, goals, audience, and the voice you want your website to have.

Smiling woman with a voluminous afro wearing mustard overalls, waving enthusiastically at a laptop during a video call—pure sunshine and friendly vibes.
Back view of a woman in a bright yellow jumper stretching her arms up in a joyful victory pose at a colourful, creative desk—big “I just nailed that” energy.

3: Page Planning Magic

I’ll map out a clear structure for your website—which pages you need, what goes where, and how we’ll guide visitors exactly where you want them to go. You’ll get to review and approve the plan before I start writing.

4: Copywriting, Baby

I’ll write your website copy with your voice, your goals, and your dream clients in mind. First drafts land in your inbox within 2-3 weeks of your kickoff call, usually sooner because I hate dragging my feet.

Woman with vibrant purple and blue curly hair, wearing a rainbow-striped dress and glasses, writing in a notebook at a café table with a hot chocolate and cookie—whimsical, focused, and fabulously bold.
Woman in a vintage-style outfit—yellow top, blue skirt, and apron—laughing while pretending to sing into a broom in a pastel blue kitchen. Domestic goddess, but make it karaoke.

5: Tweak, Refine ‘n’ Shine

You’ll have two rounds of revisions to tweak and perfect your copy. I’ll steer the feedback process, so we’re not wasting time rearranging deck chairs on the Titanic.

What’s the damage?

STARTING FROM

C$3800

(+ GST where applicable)

for 4 core pages (Home, About, Services, Contact)

Need more pages? Want deep-dive Voice of Customer research? We can stack those on. You’ll get a full quote after we talk.

I’ve written for these epic folk

“I was nervous to hire someone to ‘find my voice’… but the results are undeniably great. We’re constantly complimented on our website copy, and people tell us after speaking or meeting with us that it really conveyed our personalities. Hiring Sarah was a HUGE win that I am so so grateful for.”

Megan Breukelman

Megan & Kenneth

Is a website copy project right for you?

This is for you if:

You’re done DIYing and guessing your way through copy that doesn’t really sound like you

You want words that are all human—no robots here!

You’re ready to spill your guts and trust me to turn what you say into copy that actually works

But not for you if:

You think you can do better with AI or a quick post on Fiverr (by all means, have at it!)

You’re happy with a copy-and-paste template (that’s definitely not what I do)

You’re not open to collaboration, constructive feedback… or a little bit of humour while you work

Things you’re definitely wondering

Do you write individual website pages?

Only if we’ve worked on your website together before.

Think of it like building a house. You wouldn’t hire a different architect for each room, right? Same goes here. Consistency matters.

How long does it take?

Once you’ve filled out your pre-work (yes, there’s homework), we kick things off with a call.

From there, I dig into your brand, your voice, your people, your niche. I map out your pages, draft your copy, and make sure everything fits together like it was always meant to.

You’ll get your Version One draft 2-3 weeks after our kick-off call. You’ll have two weeks to review and send me your notes, and we’ll tweak it till it’s just right.

When should I book you?

Ideally? At least six weeks before your deadline for needing your copy (check with your web designer). That’s because there’s often already up to a month’s worth of projects on my calendar and there’s a little time needed to get you on board. Plus it gives you time to do your homework (remember that?)!

Spots fill up fast and I don’t overbook. If you’re thinking about it, don’t hang around.

How do I lock in a spot?

Start with the contact form.

I’ll be in touch to book a chat, and if we’re a good fit, I’ll send over a proposal. You’ll pay 50% up front to lock in your dates, with the rest due when your first draft lands in your inbox. (Happy to discuss other payment plans too.)

Will this hurt?

Only a little. But in a good way.

There’s some digging, some decision-making, maybe a few existential crises. But when you read your final copy and it actually sounds like you? Worth it.

What if I hate everything you write?

Then we’ll burn it and start again.

Just kidding (mostly). But seriously, I include two rounds of revisions so we can tweak anything that doesn’t feel right. You won’t be left with copy that makes you cringe.

Whimsical pastel pink typewriter with a blank sheet of paper floating up, tethered to a cluster of pink balloons against a light blue background—like your words just got carried away in a daydream.
Flat lay of a glam party setup with two glasses of champagne, disco balls, glittery party hats, and pink high heels on a pink background—maximum sparkle, minimal subtlety.

Still here? Cute.

But you’re not really going to keep putting off copy that actually does its job… are you? Let’s fix that.