Define a voice and message that’s distinctly you
DOES
any of this sound familiar?
Every time you sit down to write something for your business it takes hours and leaves you feeling stressed
Imposter syndrome hits you hard because your voice, values and message aren't crystal clear
You struggle to express your value and speak directly to your audience in a way that feels authentic to you
Whether writing comes naturally to you or not, you didn’t go into business expecting to be an accountant, VA and copywriter all rolled into one (and the rest!).
You know your offers won’t sell on pretty pictures alone, but you don’t know what to say.
The problem is, you’re not 100% clear on what your overall message is. You know there’s this thing call “brand voice” but you don’t know how to define yours. And your words across everything you do wind up sounding disjointed and inconsistent as a result.
Take a deep breath, lovely, because clarity is on its way…
THE
Brand Voice & Messaging Playbook
No more confusion—from you OR your audience.
No more “not the right fit” clients, leading to an experience that’s less than fun for the both of you.
No more words that feel off or disjointed across your various platforms.
No more lengthy editing processes with a copywriter because they’ve struggled to understand what you’re trying to say.
And no more feeling like a fraud because you’re convinced people don’t really know what you’re doing.
Instead, just a few months from now, you’ll be nailing getting enquiries from the kind of clients you’ve always wanted to work with because the words on your website are making a solid connection.
Soon you’ll have:
One
A brand voice so distinct even your mamma will be able to pick it straight out of a line up.
Two
Analysis that digs so deep you’ll feel it in your soul.
Three
On point microcopy that’ll catapult your business into slick, smooth territory rather than a slippery puddle of mess.
Four
Client avatars so well defined you’ll think they’re sitting in the room with you.
Five
Brand stories, bios, values and beliefs all clearly laying out your unique brand message.
Six
All the nitty-gritty details about what you should be writing about, as well as how, in such a clear way that anyone will be able to write for you and get it right EVERY. TIME.
SO
what’s inside?
There’s no easy way to share what’s included in the playbook because it’s IMMENSE. Are you ready?
First there’s research
You can expect:
- To provide as much copy as you possibly can for me to read through in close detail and analyse
- The biggest heart-to-heart with a copywriter you’ve ever had—up to 3 hours on a Zoom call so I can pick up vocal traits and personality as well as ask you a ton of questions to really get to understand your overall message
- Voice of Customer research, which means interviews with up to 6 of your favourite clients so I can dig deep into their experiences working with you and pull out all those wonderful copy nuggets your future clients will connect with
Then there’s analysis
Be still my word-nerd heart. We’re talking spreadsheets, people! I pick apart everything I read and hear so that I can make your guide super on point and accurate.
AND FINALLY…
We get to the playbook itself
This mammoth Google Doc and branded PDF includes:
A tagline for your brand
Suggested hero statements for your website
A mission statement and value proposition
Brand bios including for your socials
Your overall brand vision, values, beliefs and brand promise
An elevator pitch
Your brand story
A content library of topics, stories and anecdotes you can refer to time and time again
Ideal client avatars
What your clients say (based on voice of customer interviews)
A layout of the client journey with you
Details of your brand voice and tone, from your brand's personality through to how you choose to communicate
A detailed style sheet encompassing vocabulary, punctuation and a whole lot more
Copy recommendations to take your business forward
All the microcopy you can think of to immediately incorporate into your website
This will be the most comprehensive document you’ll ever need for your business and it can be a lot to take in. Which is why I’ll also include a video recorded walkthrough of your guide on delivery, explaining what each section means and suggesting where you can use each part so you can hit the ground running with your business’ brand bible!
“The results are undeniably great.”
– Megan B
Don’t worry, it’s all going to be ok. Because I’ve been where you are now *waves hand in the air*
Hey, I’m Sarah, the word nerd who’s going to help you get clear on your message and find your unique brand voice.
I’m the proud owner of two passports (Maltese and English) and hopefully on my way to a third in the next couple of years. I live in beautiful British Columbia with my paramedic husband and our two fur-babies, Lewie & Lola. And, frankly, I love nothing better than to get to meet and work with other passionate creative owners with a strong personal brand.
Trusted by
More Kind Words
I was worried that a copywriter wouldn’t be able to help me develop my tone of voice or be able to write copy that really felt like me. You absolutely nailed it, Sarah!
Who is the Brand Voice & Messaging Playbook for?
You're a brand who's been in business for at least a couple of years and you're ready to clarify your overall message to support the growth of your business
You've got a super solid sense of your brand story, values and why your clients buy from you but you just don't know how to articulate them
You want to outsource your copywriting but can't bear the thought of endless rounds of revisions and working with a copywriter who doesn't get what your brand is about
You have a team of people who all contribute to writing for your business and you're fed up of the mismatched, jigsaw pattern of words all over you website and socials
You're just not a words person! You're confident in what you do but you lose confidence when it comes to explaining that in a way that makes sense to people
GOT SOME
QUESTIONS?
How long will it take to get my Brand Voice & Messaging Playbook?
From the point of your kick-off meeting, and as long as you’ve supplied all the necessary links and information promptly, I anticipate delivering your playbook to you within 3-5 weeks. This delivery time is also dependent on how easily I can get your clients booked in for their interviews so if that’s proving a little difficult, I reserve the right to extend your deadline if necessary. Don’t worry though, I’ll keep you informed of what’s going on!
I’ve already got a few branding bits. Could they be included in The Brand Voice & Messaging Playbook?
Yes, absolutely! In fact, the more I have to work with, the more detailed a guide you’ll get.
Is it possible to see an example of a Brand Voice & Messaging Playbook?
As mentioned, these guides go into a lot of detail, some of which businesses may not be happy to share publicly so, for that reason, no I’m not able to share an example of a previously created guide. I’d be more than happy to whizz through my own personal guide during a consult call though. I can screen share and show you some of what to expect, as well as talking about how your guide would be customised based on your wants and needs.
What if I don’t have much content?
And if what you have isn’t exactly what you want, we can discuss that and you can talk to me about how you DO want your voice to sound.
Sarah took the time to understand me and my business and helped me develop my “brand voice”. She did loads of research so I didn’t have to, and made the whole process stress-free.
I worried about whether or not you’d be able to take the toughts from my head and transcribe them to paper (or screen!). But I needn’t have worried as I’m already getting so much positive feedback on how much everyone loves my copy!
LET´S WORK TOGETHER