copywriting

Why good grammar and punctuation matters

Why good grammar and punctuation matters

Ok, it’s confession time. From the get-go, writing was never a hardship for me. I loved words. I loved spelling. Grammar, punctuation, syntax, lexis, it all fills me with Marie Kondo-type joy. My Dad even called me the “human dictionary” from about the age of nine. He...

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Can words work as well as images?

Can words work as well as images?

Words were always my first love. I was a writer long before I became a photographer. But, for a time, the words left me and so I picked up a camera and honed my skills as a photographer in the meantime. I quickly learned the power of an image, particularly their...

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Quit Writing for Google

Quit Writing for Google

SEO is important for driving traffic to your website, I get it. As a copywriter, I understand the importance of keywords. I understand creating content that Google will pick up on to get you onto that all-exclusive page one of the search engine. I GET IT. But I’m a...

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How to write about yourself

How to write about yourself

If there’s one thing I hear a lot when I’m talking to business owners about how they should talk about themselves in their business, it’s this… ‘Oh, but I’m not interesting enough. No one wants to hear about me!’ Well, that’s a whole load of stinky stuff on your shoe,...

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The 6 Steps to Writing a Simple Blog Post

The 6 Steps to Writing a Simple Blog Post

Writing a blog post should not be a complicated task. If you allow it to be, then it becomes a chore and I refuse to believe that writing about subjects you love and are interested in is a difficult task! I do understand that writing doesn’t always come naturally to...

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39 Common Shorthand Acronyms You’ll Find Online

39 Common Shorthand Acronyms You’ll Find Online

Words are my thing, okay? Real, full, well-chosen, descriptive, correctly spelt words. I’ve never used “text speak” and spend half my life telling my parents ‘gr8’ is not a legitimate word. It’s the word nerd in me. I can’t help it. But we now live in a world where...

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