Writing a blog post should not be a complicated task. If you allow it to be, then it becomes a chore and I refuse to believe that writing about subjects you love and are interested in is a difficult task! I do understand that writing doesn’t always come naturally to...
Words are my thing, okay? Real, full, well-chosen, descriptive, correctly spelt words. I’ve never used “text speak” and spend half my life telling my parents ‘gr8’ is not a legitimate word. It’s the word nerd in me. I can’t help it. But we now live in a world where...
As someone who writes for a living, I cannot stress the importance of the choice of words you use in your website copy. Time and again, I see the following phrase: “For affordable [your product or service here], get in touch.” And, well, it makes my blood boil. I’m...
When it comes to building your website, you’ve probably heard all sorts of weird jargon - SEO, copy, content, bio, keywords and all that jazz. But have you heard the term ‘above the fold’ mentioned before? It’s one of my particular favourites because its roots hark...
It’s easy for me to tell you that you need to have a blog on your website. And it’s all well and good telling you why a blog is important for your website and your business. But if you’ve never written a blog post before, the prospect can be daunting, can’t it? I...
You may have heard me mention ‘voice’ before. It’s a word that gets bandied around a lot when it comes to writing and content creation in small business circles. But what is your writing voice and how do you find it? Your voice is you Or, at least, it’s your...
