Look, I know it sounds weird and hard to believe, but I became a paramedic quite by accident. Obviously not the sort of “whoops, spilt the milk!” kind of accident. It wasn’t totally unforeseen. BUT it was never my intention to be a paramedic and I certainly never...
business
2021 – The Year We Moved House In A Natural Disaster
I feel a little bit like a time traveller right now. Because honestly? I don’t know where the hell 2021 went. And I knoooow I talk about time like this an awful lot. But its passing seems to have been more pronounced in the last 12 months. Why is that? Who knows. It...
Why There’s Really No Point Worrying About Enquiries Ghosting You
There seems to be a real obsession with this whole idea of "ghosting" at the moment. I see posts on Facebook on a near-daily basis of people worrying or grumbling about their enquirers ghosting them after they've sent a reply. I've wanted to talk about this for a...
If your business isn’t making you sparkle, it’s ok to make some changes!
It’s no secret that midway through last year I made some rather large changes to my business. After running a wedding and portrait photography business for eight years, I decided I didn’t want to do that anymore. And almost overnight, I took them off my website and...
How to make your blog posts pretty with images (and where to source them)
Yes, I know I’m a photographer. I know this feels kinda waggy-fingery and a bit naggy and I’m biased AND… But you NEED to include images in your blog posts. I cannot tell you the number of times I’ve clicked on what looks like an interesting post on Google, only to be...
How To Use Pain Points To Make Better Content For Your Business
There’s a long-standing joke in the ambulance service. If a patient says to you ‘It’s painful when I do this…’ and then proceeds to show the “this” part, the standard answer is ‘Well, don’t do that then!’. I might not be a paramedic anymore, but I still find that...