copywriting

How to find the enthusiasm to write

How to find the enthusiasm to write

This may come as a little bit of a surprise, given that I’m a writer and the main element of my job is to write. But even I sometimes struggle to find the motivation to sit and write. Sometimes the words won’t come, no matter how much I huff and puff and tap out and...

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Let’s just talk about words for a minute

Let’s just talk about words for a minute

It’s no secret to anyone who knows me how much I love words. So much so, I even wrote a love letter to words on social media the other week. Yes, I am THAT person. There’s no other way for me to say it - words are what I love most. So can we just talk about words for...

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Is it even worth blogging right now?

Is it even worth blogging right now?

I asked a question on Instagram last week - is it even worth blogging right now? I mean, do you really want to read blog posts about how to write a blog post. Or ways of finding your copy voice when it feels like the world is standing still in the middle of a...

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How does storytelling relate to your business?

How does storytelling relate to your business?

There’s a saying that goes “everyone has a story to tell”. That is truer than you could even imagine possible. Did you know that it is in our genetic makeup to tell stories? Every day, when we speak to our friends or family, we are telling stories. If we send a...

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Why your website is actually about you

Why your website is actually about you

We’ve all read the blog posts, watched the videos and listened to the podcasts telling us what our websites should be all about. It’s no surprise that the advice given is that it should be all about the client. The client experience, how you’re going to help them,...

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How to improve your brand voice

How to improve your brand voice

Words on a screen. Or in a document. The familiarity of letters and numbers scrawled on lined or plain paper. It’s hard to imagine that they can have any life or personality to them, isn’t it? But I say they do. To me, words are as beautiful and profound as a painting...

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