I did say, before, that a lot of my clients happen to be wedding photographers, didn’t I? It’s hardly surprising given that I have a background in wedding photography. So, it makes sense for me to now write for lots of wedding photographers as a creative copywriter. If there’s one thing I know, wedding photographers are serious about their blogging. But often find they don’t have enough time to get blog posts written, put together and published. Especially in the height of wedding season. Think about it. You’re typically shooting a wedding from morning until late on Saturday and then uploading and backing up images and editing a few teaser shots into Sunday. Then you’re editing your backlog of weddings through the week as well as admin-ing, marketing, social media posting, meeting potential clients, shooting engagement shoots and other smaller portrait sessions. And also somehow trying to manage your personal life in amongst all that. It’s hardly surprising that blogging ends up at the bottom of your list of things to do. The thing is, wedding photographers also know how important blogging for their business is. They understand that they’re producing fresh content for their websites. They know they’re driving new traffic to their site for specific search terms and keywords. They get that if they put out a blog post about a wedding venue they’d like to shoot at again, they stand a better chance of getting some enquiries for that venue. So, it’s hard to let blogging go when you know it’s potentially going to bring you new clients and business. Time was one of the biggest constraints that Mona faced. She was referred to me by the lovely Kerry Jones as she realised she needed to blog more consistently. She loves to write blog posts herself but she admitted that she didn’t have the time to dedicate to them. I hear you, lady! When you’ve got all the things going on, it’s not easy!
One of the things I love about working with Mona is how we came to find our best working rhythm so that I was really reflecting her voice and personality in her blog posts. Mona is a very expressive person. She has that Mediterranean flair about her that I love and wanted to convey in her words. Truthfully, I wasn’t quite getting it at first. And then Mona decided, one day, to send me a voice message of her notes for her next blog post and it was perfect. For one thing, being able to hear how Mona described certain parts of the wedding to me allowed me to tap into the right language and tone to give her words that real Mona “flourish” (and that’s not just the excessive amounts of exclamation marks even she admits she loves to use!). For another, I discovered that, with voice messages, you can convey so much more information than in notes. I tend to spend a chunk of time noting everything down that Mona talks about. Then I’ll take 10 minutes cutting out the stuff I won’t need and I’ve STILL got the bare bones of a decent-sized blog post! It means I’ll never run out of words to write for Mona and her gorgeous weddings going forwards, that’s for sure!
So, if you’re lacking time to get those blog posts written but you know they need to be out there right now, why not drop me a line and let’s see what I can do for you. I have a variety of blog post subscriptions to meet all different budgets so let’s make it work for you! And to see the work I’ve been doing for Mona, you can check her blog out here!
Want me to save you some time? Get in touch!