As someone who writes for a living, I cannot stress the importance of the choice of words you use in your website copy. Time and again, I see the following phrase: “For affordable [your product or service here], get in touch.” And, well, it makes my blood boil. I’m...
When it comes to building your website, you’ve probably heard all sorts of weird jargon - SEO, copy, content, bio, keywords and all that jazz. But have you heard the term ‘above the fold’ mentioned before? It’s one of my particular favourites because its roots hark...
I never expected, when I set up this copywriting business, that my first "unknown" client would be a fellow wedding photographer! But, given my background, I suppose it seems hardly surprising. The lovely Kerry, from A Tall Long Legged Bird, asked about blog posts for...
It’s easy for me to tell you that you need to have a blog on your website. And it’s all well and good telling you why a blog is important for your website and your business. But if you’ve never written a blog post before, the prospect can be daunting, can’t it? I...
You may have heard me mention ‘voice’ before. It’s a word that gets bandied around a lot when it comes to writing and content creation in small business circles. But what is your writing voice and how do you find it? Your voice is you Or, at least, it’s your...
Coming up with ideas for new content is not always as easy as it seems. Eventually, the well of ideas runs dry as you realise you’ve tackled all the common subjects in your particular field. So, what do you write about? How do you find new ideas to keep your content...
