Freewriting. It sounds like some 60s hippy movement all about peace and love, doesn’t it? Not gonna lie, there’s something a little bit woo-woo about freewriting, as you’re about to find out. But, here’s the thing… this shit works. The art of freewriting is that there...
copywriting
Struggling To Write A Blog Post
You’re not a writer. I get it. Writing a blog post for your business does not come naturally to you. I’ve heard all the reasons. There’s no time. I don’t know what to write about. I’m not a writer. My writing isn’t good enough. Honestly, I understand every one of...
Swearing in Your Copy and Marketing
I didn’t hear my Mum swear until I was 13 years old. Ok, that’s not strictly true. I did hear her swear, but she did it in a different language so I didn’t KNOW she was swearing. But yeah, back to the story. We were travelling overland from England to Malta. A family...
What Makes a Blog Post Readable?
There’s nothing I hate more than starting a book I was looking forward to, only to get a third of the way in and find myself hating it. Giving up on a book I’ve already made a huge dent in feels like the ultimate failure to me. I’ll even debate with myself over...
It’s All About the Headline
EXTRA! EXTRA! READ ALL ABOUT IT! Remember that little ditty people used to holler as they peddled the newspapers, fresh from the printers? It was followed by a suitably shocking headline. “Meet Louise, the world’s first test-tube arrival SUPERBABE”. “First Look at...
The Ingredients of a Perfect Blog Post
My husband and I have been on a health kick recently, trying to lose a few pandemic pounds that have crept on over the last few months. One of the things I like to do is find new recipes at times like these. Because I love trying new dishes, but I have ZERO...







