There seems to be a real obsession with this whole idea of "ghosting" at the moment. I see posts on Facebook on a near-daily basis of people worrying or grumbling about their enquirers ghosting them after they've sent a reply. I've wanted to talk about this for a...
Email templates. The very thought of them sounds formal and, well, kinda boring, right? Wrong! Email templates don't have to be dull, and they certainly don't have to be impersonal. I've been using template emails in my business for many years now, and, I have to say,...
There’s a long-standing joke in the ambulance service. If a patient says to you ‘It’s painful when I do this…’ and then proceeds to show the “this” part, the standard answer is ‘Well, don’t do that then!’. I might not be a paramedic anymore, but I still find that...
I’ve never been a fan of corporate-speak or jargon. And yet here I go talking about “lead magnets”. You can’t get any more corporate than that, can you?! But I’m willing to let go of my little bugbear for a moment because I want to share what I know about lead magnets...
You might think that your website or your blog posts are places for merely sharing factual information. You’re trying to encourage a sale or a booking, after all. But have you considered that sharing some stories in your copy might result in a better business? If you...
I find it hard to admit, but I’d never even heard of the concept of a “word of the year” until 2018. Yes, me, the person who loves words! That’s weird, right? But when I was introduced to it and made my choice for 2019, it was like a whole new world opening up to me....
