I’ve never done one of these posts before. But I thought it might be fun to answer the question ‘So, what does a copywriter want for Christmas?’ with a post full of ideas to inspire you. Do you have a copywriter in your life? Do you always wonder what to get them to...
If you’ve been following me for a while, you’ll know I’m not a massive fan of that word - authentic. Unfortunately, it’s a word that has become overused in the last few years, especially when it comes to social media. And, folks, as much as people bang on about...
There’s a little technique in content marketing that many people still don’t know about. It’s a technique that will save you masses of time but will make it look as if you’ve created a ton of juicy content. It’s called repurposing, and if you’re not doing it already,...
There are certain things I’ve come to learn about being a copywriter over the last couple of years. First, it’s very easy to underestimate how long a project will take and how much to charge for that project. Second, if I don’t make it clear to potential clients what...
Just a quick note to let you know there may be an affiliate link or two in this post. All recommendations are because I love each thing I’ve shouted about though. I get a tiny reward if you choose to click the link and sign up, which I’m always very grateful for 🙂 I...
You’d never believe I was a Girl Guide. I’ve always been horrendous at planning anything, preferring to fly by the seat of my pants and see what happens. But, you know what? When I started writing lists and plans, I realised things began to happen. The way I write a...
