I feel like I’m on a one-woman mission… to see to it that authors actually have websites that properly reflect them. Because newsflash! If you’re a writer and an author (or one day you will be), it’s you. You’re the brand, not your book! With that in mind, you have to...
copywriting
My 2025 Year In Review
Every year I look forward to writing my year in review blog post, and every year I go to start it and wonder what in the hell I was thinking and how the heck can I get out of it?! A lot goes into these posts. They take ages to write, I’m not sure many people read them...
Breaking the Rules: When and How to Bend Grammar for Brand Personality
For years I considered myself a bit of a grammar fanatic… the comma queen… a punctuation enthusiast, if you will. It’s the way I was brought up. In fact, fun story… my lovely Dad has always had a bit of a problem with spelling, grammar and punctuation. He’s dyslexic....
What’s Your “You” Factor?
There’s nothing more distinct or unique about your business than you. In a sea of writers, photographers, coaches, course creators and other personal brand businesses, finding what makes you stand out from the crowd doesn’t have to be as hard as you think. You’re...
Is Your Home Page Holding Your Website Back?
My website has been through so many iterations over the last 12 years I’ve run my business. Honestly, I’ve lost count of the number of times it’s been re-written, re-designed and rebuilt. I can’t be the only one. For me, a website is a living, breathing thing. It’s...
My 2023 Year In Review
It’s January 2nd, 2024 and I’m unofficially back at my desk ready to start the new year. Truthfully, there’s a list as long as my arm of tasks I need to get done this week before I kick back into client working mode next week. Buuuut, I have ADHD folks. So I’m going...







