My website has been through so many iterations over the last 12 years I’ve run my business. Honestly, I’ve lost count of the number of times it’s been re-written, re-designed and rebuilt. I can’t be the only one. For me, a website is a living, breathing thing. It’s...
copywriting
My 2023 Year In Review
It’s January 2nd, 2024 and I’m unofficially back at my desk ready to start the new year. Truthfully, there’s a list as long as my arm of tasks I need to get done this week before I kick back into client working mode next week. Buuuut, I have ADHD folks. So I’m going...
How to Create a Simple Brand Voice Guide Like, Yesterday!
The longer you’re in business, the more you start to realise that you can’t do everything consistently without having something in place to guide you. Your brand voice is one of those things, especially if (and when) you start to outsource your writing to other...
How to Find the Right Copywriter for Your Creative Business
I’m a massive cheerleader for outsourcing the things that you don’t enjoy or are time-consuming these days. For years I’d done everything myself—call it an unwillingness to let go or lose control because that’s exactly what it was. What it also meant was it was a big,...
Understanding Your Home Page’s Ultimate Goal Will Help You Write Awesome Copy
You know that saying “Don’t ever judge a book by its cover”? Yeah, I am that person, the one judging a book by its cover and that’s why I’m now in a sorry mess when it comes to my to-read list. I won’t go into too much detail but suffice it to say there are currently...
2021 – The Year We Moved House In A Natural Disaster
I feel a little bit like a time traveller right now. Because honestly? I don’t know where the hell 2021 went. And I knoooow I talk about time like this an awful lot. But its passing seems to have been more pronounced in the last 12 months. Why is that? Who knows. It...