How to write a powerful intro statement for your website
I’ve been doing a few home page reviews lately. One of the things I’ve noticed is how many websites don’t make the most of those first few seconds their page loads up. Don’t get me wrong, plenty have an eye-catching image, but so many don’t think about the first words...
Feminine strength and beauty – A belly dancer’s portraits
A few years back, my sister invited me to a belly dance and burlesque night in Dublin. I took some photographs that night of some of the most beautiful dancers I’d ever seen and I knew I wanted to do that again someday. So, the next time I planned a trip to Dublin,...
Eight Dos and Don’ts of Blogging
Guys, I know I witter on about this a lot. But blogging should be an integral part of your business and marketing plan. It doesn’t have to be as difficult or as complicated as you think it is! Here are eight blogging dos and don’ts to show you how easy it is. Do…...
The Copywriter Q+A (Part One) – Hiring and working with a copywriter
There are usually several questions I get asked regularly when someone is considering hiring me as their copywriter. So, I thought it would be a good idea to throw them all into a blog post and make life a lot easier for those of you wondering the same things! This...
5 Ways Blogging Will Help Your Business
The number one reason small businesses cite for not blogging on their website is TIME. They just don’t have time to sit down and blog. I get it, I do. It’s not a quick task and if writing doesn’t come naturally to you, it feels even tougher to take the time to do it....
Here’s how email templates will revolutionise your business
I remember what it was like, as a photographer, responding to enquiries and having to relay the same information over and over again with as much enthusiasm as possible. Because if it wasn’t enthusiastic and warm and friendly, there was a good chance I wouldn’t...
SEO – What are keywords?
If you’ve spent time on the internet, building your website, or running your business online, then you are certain to have come across subjects relating to SEO from time to time. One of the most prominent words you may have stumbled across on your travels is...
Is Google’s page one really so important?
There’s an interesting statistic that states 75% of people won’t scroll beyond the first page of Google. From that one statistic, it looks like a clear argument for the importance of Google’s page one, doesn’t it? But let’s dig a little deeper here. Because,...


