Choosing a location that reflects your brand for branding photography
When it comes to picking a location for your branding shoot, not every place will work for your brand. Bear that in mind before you start planning your branding photography session! Here are some of my top tips for choosing a location that reflects your brand when...
How does storytelling relate to your business?
There’s a saying that goes “everyone has a story to tell”. That is truer than you could even imagine possible. Did you know that it is in our genetic makeup to tell stories? Every day, when we speak to our friends or family, we are telling stories. If we send a...
Branding photography when exhibiting at a show
Typically, when I get asked about branding photography, I’m asked to shoot in a person’s office or studio. Occasionally I’ll get asked about location shoots, such as at a favourite coffee shop for example. What all these branding shoots have in common is that they are...
Why your website is actually about you
We’ve all read the blog posts, watched the videos and listened to the podcasts telling us what our websites should be all about. It’s no surprise that the advice given is that it should be all about the client. The client experience, how you’re going to help them,...
How to improve your brand voice
Words on a screen. Or in a document. The familiarity of letters and numbers scrawled on lined or plain paper. It’s hard to imagine that they can have any life or personality to them, isn’t it? But I say they do. To me, words are as beautiful and profound as a painting...
After your branding photography shoot – how to use your products
Once you’ve had your branding photography shoot, you’re going to be receiving lots of lovely images. But how does it all work? What does a commercial license give you? How can you use all those photographs? Let’s dig into those questions now and figure out exactly how...
The day of your branding photography shoot
So, you’ve booked your branding photography shoot. You’ve spent lots of time planning with your photographer and the day has finally arrived! What things do you need to consider on the day of your branding photography shoot? Here’s a quick rundown of thoughts and...
Planning a branding photography shoot
If you’ve been following this series, you’ll know what the difference is between branding and commercial photography. You’ll also know what branding photography can do for your business. In part three, it’s time to start talking about planning a branding...
What can a branding photographer do for you and your business?
When it comes to small business, choosing to pay out for services and products is usually a big decision. A limited income, especially in the beginning, is a barrier to booking those services, courses and workshops that’ll help your business grow. And leaping to...
