5 Things Branding Photography Provides (Other Than Just Headshots!)
You wouldn’t be the first person to think that branding photography is just about some “pretty” headshots. It’s a common assumption. Branding photography is a relatively new genre, gaining popularity with small businesses in recent years. But, here’s the thing, it is...
The Art of Freewriting
Freewriting. It sounds like some 60s hippy movement all about peace and love, doesn’t it? Not gonna lie, there’s something a little bit woo-woo about freewriting, as you’re about to find out. But, here’s the thing… this shit works. The art of freewriting is that there...
Struggling To Write A Blog Post
You’re not a writer. I get it. Writing a blog post for your business does not come naturally to you. I’ve heard all the reasons. There’s no time. I don’t know what to write about. I’m not a writer. My writing isn’t good enough. Honestly, I understand every one of...
Making Your Workspace Part of Your Branding Shoot
There are a lot of reasons why people book a branding shoot for their business. Perhaps you want to get some great quality images to show clients who you are and what you look like. If you’re a maker, showing them what you do helps to build a connection to your...
What Makes A Good Product Photo?
If you’re a crafter or a maker, the likelihood is that, at some stage, you’re going to start selling your products online. Especially these days, where selling on the internet is so accessible and cheap for anyone to set up. Whether you’re selling through your website...
Swearing in Your Copy and Marketing
I didn’t hear my Mum swear until I was 13 years old. Ok, that’s not strictly true. I did hear her swear, but she did it in a different language so I didn’t KNOW she was swearing. But yeah, back to the story. We were travelling overland from England to Malta. A family...
What Makes a Blog Post Readable?
There’s nothing I hate more than starting a book I was looking forward to, only to get a third of the way in and find myself hating it. Giving up on a book I’ve already made a huge dent in feels like the ultimate failure to me. I’ll even debate with myself over...
It’s All About the Headline
EXTRA! EXTRA! READ ALL ABOUT IT! Remember that little ditty people used to holler as they peddled the newspapers, fresh from the printers? It was followed by a suitably shocking headline. “Meet Louise, the world’s first test-tube arrival SUPERBABE”. “First Look at...
The Ingredients of a Perfect Blog Post
My husband and I have been on a health kick recently, trying to lose a few pandemic pounds that have crept on over the last few months. One of the things I like to do is find new recipes at times like these. Because I love trying new dishes, but I have ZERO...
