How to write authentic captions for social media posts
If you’ve been following me for a while, you’ll know I’m not a massive fan of that word – authentic. Unfortunately, it’s a word that has become overused in the last few years, especially when it comes to social media. And, folks, as much as people bang on about...
Know How to Repurpose Content
There’s a little technique in content marketing that many people still don’t know about. It’s a technique that will save you masses of time but will make it look as if you’ve created a ton of juicy content. It’s called repurposing, and if you’re not doing it already,...
Who needs personal branding photography?
You might be wondering whether you need personal branding photography for your business. Perhaps all you need is a headshot. Or, do you even need to put your photograph on your website? Who needs personal branding photography? It’s a valid question! And as much as I’d...
The Butchart Gardens in Victoria, BC
I remember visiting various gardens when I was a kid and thinking ‘Wow, this is so boring!’. I’m kinda sad I felt that way because I’ve come to realise that there’s a lot of awesomeness, fun and pleasure had from visiting places like that now. I don’t think I’m...
The 9 Things You Need to Know About Hiring a Copywriter
There are certain things I’ve come to learn about being a copywriter over the last couple of years. First, it’s very easy to underestimate how long a project will take and how much to charge for that project. Second, if I don’t make it clear to potential clients what...
How to collect ideas for your blog posts
Just a quick note to let you know there may be an affiliate link or two in this post. All recommendations are because I love each thing I’ve shouted about though. I get a tiny reward if you choose to click the link and sign up, which I’m always very grateful for 🙂 I...
How to plan out your next blog post
You’d never believe I was a Girl Guide. I’ve always been horrendous at planning anything, preferring to fly by the seat of my pants and see what happens. But, you know what? When I started writing lists and plans, I realised things began to happen. The way I write a...
How often should you get new branding photos taken?
Contrary to popular belief, getting a brand photo done to post on your website and then leaving it for ten years is not ideal! Yet so many people pop a “quick pic” of themselves up on their ‘About’ page and then forget about it. But as I’ve already said on more than...
Autumn in Salmon Arm, BC
The smoke from the horrendous wildfires – still ongoing along the west coast of the USA – filled the Fraser Valley for much of September. When it finally lifted, it was a glorious experience to see the blue sky and gorgeous mountain views we’ve come to...
