How to make your blog posts pretty with images (and where to source them)
Yes, I know I’m a photographer. I know this feels kinda waggy-fingery and a bit naggy and I’m biased AND… But you NEED to include images in your blog posts. I cannot tell you the number of times I’ve clicked on what looks like an interesting post on Google, only to be...
How To Use Pain Points To Make Better Content For Your Business
There’s a long-standing joke in the ambulance service. If a patient says to you ‘It’s painful when I do this…’ and then proceeds to show the “this” part, the standard answer is ‘Well, don’t do that then!’. I might not be a paramedic anymore, but I still find that...
What’s a lead magnet and why should you create one?
I’ve never been a fan of corporate-speak or jargon. And yet here I go talking about “lead magnets”. You can’t get any more corporate than that, can you?! But I’m willing to let go of my little bugbear for a moment because I want to share what I know about lead magnets...
How To Pose For Your Headshots
I know I talk about branding photography in its entirety quite a lot, and I always say it’s more than just a headshot. But, even I’ll agree that headshots have their place! Every branding shoot I do, I always include headshots as part of the deal. That’s because...
A Great Story Is The Easiest Way To Memorable Copy
You might think that your website or your blog posts are places for merely sharing factual information. You’re trying to encourage a sale or a booking, after all. But have you considered that sharing some stories in your copy might result in a better business? If you...
A Trip to New Orleans
Here we are in another January, and it seems like a lifetime ago that we jumped on a plane (or two!) and headed to New Orleans. Or N’Orlans, as the locals pronounce it. Don’t worry, I didn’t try and say it like that, but I loved hearing the locals pronouncing it! In a...
How to choose your word of the year
I find it hard to admit, but I’d never even heard of the concept of a “word of the year” until 2018. Yes, me, the person who loves words! That’s weird, right? But when I was introduced to it and made my choice for 2019, it was like a whole new world opening up to me....
2020 Year in Review – WTAF?!
I usually LOVE sitting down to write my yearly review blog post. It’s a tradition I’ve had now for almost a decade, and there’s something rather lovely about being able to look back over the year that was. But, wow, 2020, you really gave us a hammering, didn’t you? It...
2020 Reading Review
I was so thrilled to hit my goal of reading 15 books last year so I upped the number to 20 this time around. 20 books for 2020 has a nice ring to it, doesn’t it? I’m writing this post at the end of November and, as of this point, I’m at 18 out of 20 books for the...
