How to win over an enquiry with a templated email response
Email templates. The very thought of them sounds formal and, well, kinda boring, right? Wrong! Email templates don’t have to be dull, and they certainly don’t have to be impersonal. I’ve been using template emails in my business for many years now,...
Why Springtime Headshots Are The Absolute Best
You’d think an allergy sufferer like me would much prefer the sterile environment of an indoor studio for headshots. Hey, when my nose is streaming and my eyes are puffy and itching, I’m inclined to agree with you. But what can I say? Something keeps drawing me back...
If your business isn’t making you sparkle, it’s ok to make some changes!
It’s no secret that midway through last year I made some rather large changes to my business. After running a wedding and portrait photography business for eight years, I decided I didn’t want to do that anymore. And almost overnight, I took them off my website and...
How to make your blog posts pretty with images (and where to source them)
Yes, I know I’m a photographer. I know this feels kinda waggy-fingery and a bit naggy and I’m biased AND… But you NEED to include images in your blog posts. I cannot tell you the number of times I’ve clicked on what looks like an interesting post on Google, only to be...
How To Use Pain Points To Make Better Content For Your Business
There’s a long-standing joke in the ambulance service. If a patient says to you ‘It’s painful when I do this…’ and then proceeds to show the “this” part, the standard answer is ‘Well, don’t do that then!’. I might not be a paramedic anymore, but I still find that...
What’s a lead magnet and why should you create one?
I’ve never been a fan of corporate-speak or jargon. And yet here I go talking about “lead magnets”. You can’t get any more corporate than that, can you?! But I’m willing to let go of my little bugbear for a moment because I want to share what I know about lead magnets...
How To Pose For Your Headshots
I know I talk about branding photography in its entirety quite a lot, and I always say it’s more than just a headshot. But, even I’ll agree that headshots have their place! Every branding shoot I do, I always include headshots as part of the deal. That’s because...
A Great Story Is The Easiest Way To Memorable Copy
You might think that your website or your blog posts are places for merely sharing factual information. You’re trying to encourage a sale or a booking, after all. But have you considered that sharing some stories in your copy might result in a better business? If you...
A Trip to New Orleans
Here we are in another January, and it seems like a lifetime ago that we jumped on a plane (or two!) and headed to New Orleans. Or N’Orlans, as the locals pronounce it. Don’t worry, I didn’t try and say it like that, but I loved hearing the locals pronouncing it! In a...
