All About The Call To Action
The Call To Action (or CTA) is a bit of a copywriting mantra; it has to be said. I sound like a stuck record to my clients when I’m forever saying to them ‘Don’t forget about your Call To Action!’. But there’s a good reason for it, and I’m going to tell you all about...
How Branding Photography Is More Than A Headshot
Look, it needs to be said. Because there’s still an assumption that branding photography is only a couple of headshots, and it’s about time that kind of thinking changed! I’m often asked by people enquiring about my services why it is I charge what I do for a “couple...
Cutting Out the Fluffy Words in Wedding Photography | Carla Thomas Photography
Wedding photographers are great with the pictures. But not all are as good with the words. There are quite a few I’ve spoken to over the years who have admitted to me that cutting out the fluffy words in wedding photography is something they find tough! I have to say...
How Emotions Sell And How To Use Them In Your Copy
I know you’re a smart individual who knows that selling is not just about slapping your product or service down on the table and saying ‘Here, buy this!’. Please, tell me I’m not wrong? Because selling is an art. There’s a whole psychology behind it. Using emotion and...
How To Make Your Website Copy More Conversational
I’ve been doing a degree through the Open University for the last three years. If there’s one thing I’ve learned (there’s lots more but let’s go with this for a minute), it’s that how I write an essay is not how I write my website copy, blog posts or social media. But...
When To Hire A Copywriter and When To Do It Yourself
When it comes to your business, you may have realised that trying to do all the things yourself is bloody hard work. I get you! I was the same. Deciding whether you need to outsource something from your business can be a tough decision to make, though. You have to...
How Retreat, Workshop and Event Photography Will Benefit Your Business
As an experienced business owner, you’ve built up a fantastic base of knowledge and experience about your speciality over time, haven’t you? But there reaches a point when people start to think about sharing that knowledge with others. I’ll always encourage it because...
5 Things Branding Photography Provides (Other Than Just Headshots!)
You wouldn’t be the first person to think that branding photography is just about some “pretty” headshots. It’s a common assumption. Branding photography is a relatively new genre, gaining popularity with small businesses in recent years. But, here’s the thing, it is...
The Art of Freewriting
Freewriting. It sounds like some 60s hippy movement all about peace and love, doesn’t it? Not gonna lie, there’s something a little bit woo-woo about freewriting, as you’re about to find out. But, here’s the thing… this shit works. The art of freewriting is that there...
