How often should you get new branding photos taken?
Contrary to popular belief, getting a brand photo done to post on your website and then leaving it for ten years is not ideal! Yet so many people pop a “quick pic” of themselves up on their ‘About’ page and then forget about it. But as I’ve already said on more than...
Autumn in Salmon Arm, BC
The smoke from the horrendous wildfires – still ongoing along the west coast of the USA – filled the Fraser Valley for much of September. When it finally lifted, it was a glorious experience to see the blue sky and gorgeous mountain views we’ve come to...
Why Your About Page Is More Important Than You Think
Your About page matters – here’s how to make it work for you About pages. The one area of just about any website that fills a business owner with dread. It means talking about yourself, and that is never fun – even if you’re a writer, like me, it can be...
All About The Call To Action
The Call To Action (or CTA) is a bit of a copywriting mantra; it has to be said. I sound like a stuck record to my clients when I’m forever saying to them ‘Don’t forget about your Call To Action!’. But there’s a good reason for it, and I’m going to tell you all about...
How Branding Photography Is More Than A Headshot
Look, it needs to be said. Because there’s still an assumption that branding photography is only a couple of headshots, and it’s about time that kind of thinking changed! I’m often asked by people enquiring about my services why it is I charge what I do for a “couple...
Cutting Out the Fluffy Words in Wedding Photography | Carla Thomas Photography
Wedding photographers are great with the pictures. But not all are as good with the words. There are quite a few I’ve spoken to over the years who have admitted to me that cutting out the fluffy words in wedding photography is something they find tough! I have to say...
How Emotions Sell And How To Use Them In Your Copy
I know you’re a smart individual who knows that selling is not just about slapping your product or service down on the table and saying ‘Here, buy this!’. Please, tell me I’m not wrong? Because selling is an art. There’s a whole psychology behind it. Using emotion and...
How To Make Your Website Copy More Conversational
I’ve been doing a degree through the Open University for the last three years. If there’s one thing I’ve learned (there’s lots more but let’s go with this for a minute), it’s that how I write an essay is not how I write my website copy, blog posts or social media. But...
When To Hire A Copywriter and When To Do It Yourself
When it comes to your business, you may have realised that trying to do all the things yourself is bloody hard work. I get you! I was the same. Deciding whether you need to outsource something from your business can be a tough decision to make, though. You have to...
